Shop Local on Small Business Saturday

Compiled by oGoing, The Local Business Network. Join oGoing to get found online, share your story, promote products & services, and attract new customers. 
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1. 8 Last Minute Marketing Ideas for Small Business Saturday 

If you own a small business, it’s not too late to generate some extra PR for Small Business Saturday, on November 26. This week I tapped the social media universe for creative ways entrepreneurs are using the occasion to capture additional holiday sales. Read more at 

2. 5 Trumpcare Questions Answered for Small Business Owners 

During his campaign, President-elect Donald Trump made promises to repeal the Affordable Care Act (ACA), and has since made it a top priority in his first 100 days of office. It is still unclear whether the ACA will be repealed, replaced or amended, and the uncertainty is leaving small business owners wondering how to move forward with providing health coverage for their employees. Read more at 

3. Five Ways to Make the Most of Small Business Saturday 

American Express may have invented Small Business Saturday as a shopping holiday in 2010, but it has evolved into a “shop local” movement that gives retailers nationwide a considerable sales lift. Read more at 

4. Your Guide to Small Business Saturday 

With shoppers across the country gearing up for the holiday season, the National Retail Federation has predicted that sales in November and December are likely to increase 3.6 percent from last year, hitting nearly $655.8 billion. Read more at 

5. How Small-Business Owners Need to Rethink Their Job Postings 

Hiring is one of a small-business owner’s biggest challenges. As the unemployment rate shrinks, small-business owners are concerned about losing talent to large corporations that offer richer benefits and higher salaries. However, studies indicate that for millennials in particular, corporate culture ranks high when deciding where to apply, and the most expedient way for a small business to showcase its unique culture is through its job postings. Read more at