By now, you must be familiar with the many benefits of online social networking for small business marketing. But if this is your first time to venture into the world of social media marketing, here are some suggestions to effectively harness social networking sites to build your brand and promote your business.

  1. Use social networking sites to familiarize people with your area of expertise and create interest in your business. For example, if you are starting a software company, you can post videos on your Facebook wall offering tips and troubleshooting advice on commonly-encountered PC problems.
  2. Build relationships with your customers by maintaining conversations with them. One of the most essential social networking for business marketing techniques is engaging with your customers, and one of the ways you can do that is by using your Facebook wall or Twitter account to solicit feedback from them about your products or customer service, and then responding promptly and directly to any concerns that may be raised.
  3. Use social media to target a specific customer base. Sites such as Facebook, Google+ and LinkedIn allow you to create ads that are targeted to particular user groups, i.e. college students or business professionals, based on their profiles. You can use this social networking for small business strategy to boost sales by promoting your services to people who are genuinely interested in availing of them.
  4. Use social networking sites to run promotions that will not only get new customers to sample your products but also reward loyal customers by giving them discounts. For example, you can use your Facebook Fan page to offer printable coupons that can be redeemed for discounts or Tweet your followers about an upcoming sale.
  5. Use your Facebook and Google+ pages to make customers more connected to the company by posting greetings and company updates directly from you. Customers will appreciate hearing from you about what the company is doing to improve its products as well as the latest updates on its activities.

If you have not yet established a presence in a social networking site, why not start by signing up for an account with oGoing? oGoing is an easy-to-use social networking site that allows you to build a unique online profile for your small business, as well as establish links, not only with your customers but also with employees, colleagues and other oGoing community members. And if you already have a Facebook or Twitter account, you can easily incorporate your oGoing account into your overall social networking for business strategy since oGoing fully integrates with these sites. oGoing promotes your products and services for free, finds new customers and accelerates online sales. Get your business going on oGoing today! Join now