Introducing oGoing Small Business of the Day | Spotlight for local businesses

clock February 4, 2016 05:24 by author Ogoing Team

Introducing oGoing Member of the Day. It's our way of saying "We Love You!"

oGoing Small Business Member of the Day


We would like to share with you some great news as you begin your new year! oGoing has started a new spotlight on you, our local small business members.

Every day, we are going to spotlight an oGoing Member of the Day in front of the entire community.

It's our way of saying Thank You for being a valued member of our growing business network.

How do we select our Member of the Day? It's rather simple. We pick members who are active, who are engaged, who share useful tips, and who help us grow our network.

We have already announced the first five oGoing Members of the day. Curious to know who they are?

Ling Wong of Business Soulwork
     Ling is an Intuitive Brainiac. Through her unique blend of Business + Marketing coaching with a Mindset + Psychic Twist, she helps the ...

Steve Gambhir of Ergo21
     Ergo21's website slogan reads, “Comfort. Joy. Happiness.” It’s a fitting description for the company’s product, the Ergo21 Extreme Comfort Seat Cushion ...

Irving Katz - Author of Family Business Secrets
     Are you looking to grow and sustain your family business so that it lasts for future generations? Irving is an expert at planning for the future and teaching others how to succeed ...

Kate Ordoñez - LegalShield Independent Associate
     Kate decided to work for herself around five years ago because she wanted a professional lifestyle that involved helping others ...

Yousef Shafiee of RBN
     Yousef has been running Orange County's Relationship Business Network aka RBN for over 19 years now! RBN hosts a weekly luncheon networking meeting and major business expos.

Want to become our next Member of the Day? The first ten members who comment here "Make Me An oGoing Member of the Day" will be highlighted, compliments of oGoing.

Have you joined oGoing yet? 

oGoing is the leading local business network for small business owners, entrepreneurs, startups and SMB. Over 25,000 businesses and professionals are connecting, sharing, promoting, exploring and growing. Go here to join

 

Join Local Business Network oGoing



Seven Steps to Social Media Success for Small Business

clock June 5, 2015 07:07 by author Ogoing Team

What are the Seven Steps to Social Media Success for Small Business?

How can a small business achieve measurable success and consistent ROI using social media marketing on a budget? oGoing founder Sanjay Dalal presents seven steps to social media success.

Small businesses are beginning to launch and grow their social media initiatives. These companies need guidance and education on how to create an effective social media strategy, navigate the social networks, manage customer interactions, analyze the results, and achieve consistent ROI.

oGoing is USA's leading local business social network. Join oGoing to get found online, share your story, promote products & services, and attract new customers. Join here.


 oGoing presents the Seven Steps to Success with Social Media Marketing for Small Business guide:


Seven Steps to Social Media Success

Social Media Success Step 1: Set social media objectives and goals


What does the business want to gain from social media marketing initiatives? What is the key objective? Is it to increase qualified leads, deliver better customer service, get more business, create a great brand, obtain better reviews or gain more trust? If the business is starting out on social media, it will take a lot of effort and time to undertake multiple objectives simultaneously. Ask the marketing manager or owner what their immediate goals are! Be very specific about the social media marketing objectives.

Social Media Success Step 2: Determine the social media channels, and create a beautiful profile or two

It's easy to fall in the trap of creating profiles on multiple social media channels, and then forgetting about them. Just having a profile is like an empty store front. No customer would dare go there. Social media is all about engagement. Each social media channel takes at least 4 to 6 hours of management every week. A business needs to be judicious of the time and resources, and start out with one or two social media channels. Creating a beautiful profile that exemplifies the business and gets customers excited is the first step.

Social Media Success Step 3: Listen and learn from the customers, partners and industry experts

Ask this question: "Who are our customers and what can we learn from what they are saying and doing?" Most of the business' customers would already be using social media. It's easy to find these customers (search for them), and see what's going on. The business also needs to think about "Who are the customers' customers?" In short, a business must take the time to learn about the customers' needs, and understand the customers' perceptions. The business should also learn how the partners are using social media, what the experts are saying and the industry trends.

Social Media Success Step 4: Make new connections with customers

It's time to connect! Once the business has determined who the customers, prospects, partners and experts are, it should begin connecting with them. Connect slowly! It may not make sense to connect with competing customers at the same time. It's best to follow a few customers, and engage well with them. Are more connections better? Just connecting with many users without real engagement does not yield promising results. Do not get caught up in the game of buying new followers or fans for the social channels - most of the paid connections are inactive users and the business will not materially benefit from them. Quality of connections matter a lot, not the quantity.

Social Media Success Step 5: Engage with customers

Promote the customers, ask customers for feedback, and provide answers to questions. Once a business begins listening and following the customers, the managers should share what their customers are saying. Promote the customers' updates. Respond to customers' messages. Get feedback about the products and services from the customers. Ask questions from customers about their updates and begin a conversation. Whenever possible, answer the customers' questions immediately and frequently. Engage with the customers! The more a business engages with their customers and prospects online, the better the ROI.

Social Media Success Step 6: Share relevant content. What would inspire and excite the customers?

Ask this question: "What do your customers want to learn from you?" Are customers seeing and treating the business as the subject matter or industry expert? Does the business have something interesting, inspiring and useful to share that will get them excited? Customers do not have the time to check your business updates, stories, product briefs and services daily. Customers have their own businesses to run. Customers want something that can help them do better business, and the job of social media managers is to provide this information. This is where the rubber meets the road.

Social Media Success Step 7: Analyze and repeat

Did the business realize the aforementioned social media goals? If the business followed through on the six success steps above, it would achieve most of the said objectives. How does one achieve all the goals? It's quite simple: Do more of what's working. Correct what's not. Be nimble! Social media is a fast-changing paradigm. It pays to be creative, and if a business has to start all over again, that's fine! The best barometer for success: Are the customers engaged?

Many small business owners and entrepreneurs need help with their social media management. The experts at oGoing have created a highly affordable social media marketing program for small business that begins at only $99 a month. Learn more

About oGoing

oGoing is USA's leading local social network for small business. Over twenty thousand entrepreneurs, small business owners, startups, service providers and SMB are using oGoing to connect, share, network, promote and grow their business. Join oGoing today



Mind the Business Podcast - Learn How to Navigate the World of Small Business

clock April 10, 2014 18:50 by author Ogoing Team

Mind the Business Podcast


The Mind the Business Podcast and Radio Show is designed to help you the Startup, Small Business Owner, and Entrepreneur navigate through the tough and sometimes confusing world of Small Business ownership.

Connect with Mind the Business on oGoing

Episodes:

Type Released Title Description
04/08/2014 "Mind the Business" #134 Email Marketing and Social Media   Mark Mikelat of Building Aspirations talks about how to m...
04/01/2014 "Mind the Business" #133 The 7 Deadly Mistakes, Part II Mel Cutler of Entrepreneur Revolution continues his discussion of...
03/25/2014 "Mind the Business" #132 The 7 Deadly Mistakes, Part I   There are hundreds of mistakes entrepreneurs can make in ...
03/18/2014 "Mind the Buisness" # 131 Attracting the Media How do you attract the media to your business?  In this show...
03/11/2014 "Mind the Business" #130 Selling the Benefits Sarah Michaels joins Suzanne and Darwin on this episode and talks...
03/04/2014 "Mind the Business" #129 Venture and Investment Capital Are you an established company looking for a huge investment of c...
02/25/2014 "Mind the Business" #128 Business Structures   If you are thinking about operating your business as a co...
02/18/2014 "Mind the Business" #127 Buying and Selling a Business Join attorneys Fred Pardes and Matt Stein of the Law Offices...
02/11/2014 "Mind the Business" #126 E-Mail Marketing Constant Contact's Kelly Flint shares some tips on how to conduct...
02/04/2014 "Mind the Business" #125 Business Plans You asked for it -- a show about business plans. A busines...
01/28/2014 "Mind the Business" #124 Non-Profit Organizations   For those social entrepreneurs who are interested in esta...
01/21/2014 "Mind the Business" #123 Branding Your Business On this episode of "Mind the Business", Eric Hannan, Managing Dir...
01/14/2014 "Mind the Business" #122 Business Development Chris Gonzalez, Managing Director of Business Development from iB...
01/07/2014 "Mind the Business" #121 Commercial Real Estate Learn all about commercial real estate from our guest Kyle Bosema...
12/31/2013 "Mind the Business" #120 Senior Corps of Retired Executives (SCOR... In this episode, Dennis Wright, Assistant District Director ...
12/24/2013 "Mind the Business" #119 Identifying a Pro-Business City or Loca... On this edition of "Mind the Business," our guest is Jessica Gonz...
12/17/2013 "Mind the Business" #117 Public Relations for the Small Business Learn about good public relations with our guest Katie Eakins Pie...
12/14/2013 "Mind the Business" # 118 Success Story: Nutburgers Carla Lee Johnston is our guest and tells her story of Nut Burger...
12/12/2013 "Mind the Business" #116 Wellness Programs for the Small Busines... Wellness is just not something you do at home.  It should al...
12/10/2013 "Mind the Business" #115 Dealing with Stress in the Workplace On this edition of "Mind the Business," Tanya Brown shares her in...
12/04/2013 "Mind the Business" #114 Marketing Your Website Now that your website is up and running, you ask yourself, "How d...
11/26/2013 "Mind the Business" #113 The 5 C's of Credit Taking care of your credit is one of the key ingredients of a suc...
11/19/2013 "Mind the Business" #112 Search Engine Optimization (SEO) Our guest on this show is Gerry Grant, the founder of www.search-...
11/15/2013 "Mind the Business" #108 Relational Marketing Our guest today is Emma Tiebens, Founder and CEO of therelational...
11/05/2013 "Mind the Business" #111 Facebook Marketing Manny Lopez, founder of Brightside Advertising, reveals some...
11/04/2013 "Mind the Business" #101 Small Business Funding Eric Hannan from iBank.com discusses the challenges small bu...
11/04/2013 "Mind the Business" # 102 Sales and Service Sarah Michael, the founder of sparklingresultscoaching.com, is an...
11/04/2013 "Mind the Business" #105 The Voiceover Industry Listen as Voiceover Artist/Actor Mike Villani shares wi...
11/02/2013 "Mind the Business" #109 Sales and Networking: The Personal App... Nance Rosen, MBA, joins us to talk about the human and personal a...
11/02/2013 "Mind the Business" # 103 Strategic Business Planning Starting and running a business takes a lot of thought and planni...



Download Ten Social Media Tips for Small Business to Attract Customers

clock April 7, 2014 08:24 by author Ogoing Team

Small Business Owners, SMB and Entrepreneurs are always juggling their time and resources managing, running and growing their business.

Social Media Marketing requires extra time, resources and expertise... companies end up spending 4 to 6 hours a week to manage their social media activities. The benefits of effective social media are tangible; consistent online exposure, increased website traffic, sharing of knowledge, better lead generation, improved search ranking (SEO), direct customer feedback, customer service, learning, and engagement with customers.

We invite to create your business profile on oGoing and get found online by your prospective customers? oGoing is USA's leading social network for small business. Over ten thousand small businesses are using oGoing to get found, connect, share, network, promote and grow their business using the latest social media. Join oGoing today and Jumpstart your online marketing, SEO and leads!

Ten Social Media Tips to Attract Customers

oGoing presents 10 Social Media Tips for Small Business

1. Create a social media plan

Many business owners think social media means creating a new profile on Facebook or Twitter, and perhaps sharing couple of updates... Worse yet, they do the same thing on multiple social media network channels and expect the same results. "If you build it, they will come!" Not quite. Social media is not a field of dreams on autopilot.

Download here => Ten Social Media Tips


Many small business owners, entrepreneurs and SMB need help managing their social media. The experts at oGoing have created highly affordable social media marketing solution starting at $99 monthly. Learn more about the innovative oGoing social media and inbound marketing services that generate warm leads:

Learn more => oGoing Marketing Services

"RBN is very appreciative of oGoing Team and CEO Sanjay Dalal for their efforts in creating more exposure for RBN in recent months. Targeted online marketing and social media boost by the oGoing team on Facebook, Twitter, LinkedIn, Google+ and Ogoing.com helped in growing our attendance at our recent event. RBN has decided to use oGoing marketing services, and we highly recommend oGoing for your company;s inbound marketing and social media marketing services." – Relationship Business Network

oGoing is a Google, Facebook, LinkedIn, Microsoft, Twitter, Apple, Salesforce, Amazon and Cisco developer & partner.

Direct download:

Ten-Social-Media-Marketing-Tips-May-oGoing.pdf (2.17 mb)



10 Social Media Best Practices for Small Business

clock June 14, 2013 20:27 by author Ogoing Team
10 Social Media Tips for Small Business by oGoing

Small Business Owners, SMB and Entrepreneurs are always juggling their time and resources managing, running and growing their business.  

Social Media Marketing requires extra time, resources and expertise... owners may end up spending 4 to 6 hours a week to manage their social media activities*. The benefits of effective social media are tangible... consistent online exposure, increased website traffic, sharing of knowledge, better lead generation, improved search ranking (SEO), direct customer feedback and service, and engagement with customers. Social media is not a one shot approach though, and it takes patience, persistence and passion to realize some of these benefits. 

oGoing founder & CEO Sanjay Dalal presents 10 Social Media Tips for Small Business:

1. Create a social media plan 

Many owners think social media means creating a new account and sharing couple of updates... Worse yet, they do the same thing on multiple social media channels and expect the same results. "If you build it, they will come!" Not quite. Social media is not a field of dreams on auto-pilot. When owners don't get any traction, they give up quickly thinking that social media doesn't work. The reality is that they did not establish a real plan. What were the reasons they started with social media? How does social media marketing align with the overall company or marketing mission? Social media is not an end all, be all for marketing. It has its place. Owners and executives need to create a strategic plan that includes a mission and vision, objectives and goals, execution, analysis and reporting.


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