Introducing oGoing Small Business of the Day | Spotlight for local businesses

clock February 4, 2016 05:24 by author Ogoing Team

Introducing oGoing Member of the Day. It's our way of saying "We Love You!"

oGoing Small Business Member of the Day


We would like to share with you some great news as you begin your new year! oGoing has started a new spotlight on you, our local small business members.

Every day, we are going to spotlight an oGoing Member of the Day in front of the entire community.

It's our way of saying Thank You for being a valued member of our growing business network.

How do we select our Member of the Day? It's rather simple. We pick members who are active, who are engaged, who share useful tips, and who help us grow our network.

We have already announced the first five oGoing Members of the day. Curious to know who they are?

Ling Wong of Business Soulwork
     Ling is an Intuitive Brainiac. Through her unique blend of Business + Marketing coaching with a Mindset + Psychic Twist, she helps the ...

Steve Gambhir of Ergo21
     Ergo21's website slogan reads, “Comfort. Joy. Happiness.” It’s a fitting description for the company’s product, the Ergo21 Extreme Comfort Seat Cushion ...

Irving Katz - Author of Family Business Secrets
     Are you looking to grow and sustain your family business so that it lasts for future generations? Irving is an expert at planning for the future and teaching others how to succeed ...

Kate Ordoñez - LegalShield Independent Associate
     Kate decided to work for herself around five years ago because she wanted a professional lifestyle that involved helping others ...

Yousef Shafiee of RBN
     Yousef has been running Orange County's Relationship Business Network aka RBN for over 19 years now! RBN hosts a weekly luncheon networking meeting and major business expos.

Want to become our next Member of the Day? The first ten members who comment here "Make Me An oGoing Member of the Day" will be highlighted, compliments of oGoing.

Have you joined oGoing yet? 

oGoing is the leading local business network for small business owners, entrepreneurs, startups and SMB. Over 25,000 businesses and professionals are connecting, sharing, promoting, exploring and growing. Go here to join

 

Join Local Business Network oGoing



oGoing Small Business Spotlight, Kate Ordoñez of LegalShield

clock September 30, 2015 18:46 by author Ogoing Team

Legal Services With a Personal Touch

 

Kate Ordonez, oGoing Member and Legalshield associate

Kate Ordoñez is a LegalShield independent associate and active oGoing member. Kate decided to work for herself around five years ago because she wanted a professional lifestyle that involved helping others – one she couldn't find working at a traditional 9-5 job. LegalShield, whose slogan reads, “Protecting people is our business,” has proved a great fit.

Leveling the Legal Playing Field

 

LegalShield has been in business for 43 years and offers legal service plans to over a million members in 49 states and four Canadian provinces. The company provides access to a network of dedicated attorneys at an affordable rate in a world that often overprices the average person right out of the legal system. “We offer monthly or annual packages to help individuals, families, small businesses, and employees with everyday legal questions and identity theft protection needs,” explains Kate. “Our members can get legal counsel from qualified lawyers simply by calling a toll-free number. LegalShield customers not only get legal advice, but important peace of mind.”

 

Personal Development Pays Off

 

Kate credits much of her business success to a passionate commitment to personal development and to having amazing mentors, especially colleague C.S. Hughes, author and million-dollar LegalShield earner. “C.S. Hughes grew up with nothing and was able to live his dreams through being successful at LegalShield and by becoming a best-selling author,” says Kate. “His passion for personal development has allowed me to see myself differently and achieve much more in life.” Kate’s business philosophy is simple, but effective: Always make clients feel like family. “Your clients may not always be right,” notes Kate, “but they are always right about how they feel.”

 

What does Kate like most about being in business for herself? That’s easy: making her own schedule and being able to devote more time every month to causes she believes in than she could in a year be working elsewhere. “I donate my time to the USO to help provide a safe haven for military personal coming through the LA/Ontario International Airport,” says Kate. “I’m also able to give back through Operation Christmas Child, and I volunteer at my local chamber of commerce.” Kate’s next goal is to donate enough money to help Big Paws Canine purchase a service dog.

 

oGoing – Online and Beyond

 

oGoing has helped Kate’s LegalShield agency by giving her a convenient platform from which to connect with other business professionals online and build a network of referral partners. Kate encourages other oGoing businesses to make the most of their membership. “I’d like to see companies on oGoing being open to meeting other oGoing members outside of just talking online,” offers Kate. “There’s much to be gained by getting to know our colleagues beyond their profiles.”

Connect with Kate on oGoing

 

Story editor and writer Wendy Alexander is an oGoing small business member. 
Wendy is an award-winning Sacramento writer and principal for wendywrites Writing and Editing Services, which provides communications consulting to business, government agencies and nonprofits.

About oGoing
oGoing is USA's leading social network for small business. oGoing is an amazing platform and network to Share Your Story, Get Found Online, Online Business Networking, Social Media Marketing, Boost SEO and Attract New Customers. Join oGoing Now



oGoing Small Business Spotlight, Les Watrous of Cert-A-Roof

clock September 21, 2015 05:55 by author Ogoing Team

Today’s Inspection, Tomorrow’s Protection®: Cert-a-Roof, LLC

Les Watrous - founder and CEO of Cert-A-Roof


Les Watrous, founder and CEO of Cert-A-Roof, established his company in 1993. Cert-A-Roof is an oGoing small business member. Les wanted to combine his family’s long history of construction and roofing expertise with his own sense of genuine customer service, entrepreneurial spirit and passion for the industry. Those fundamentals have served him well. The business Les created has become the industry leader in roof inspection, repair and certification.

 

Certifying Leak-free Roofs


Cert-a-Roof provides detailed, quality roof inspections to customers in our primary target area of Riverside, Los Angeles and Orange County,” says Les. “Our patented LeakFREE® Inspection process guarantees the condition of your roof and lets you make informed decisions on how to protect your real estate investment.”

Today’s Inspection, Tomorrow’s Protection®,” the Cert-A-Roof slogan, reflects the company’s objective: to provide exceptional value in meeting homeowner roofing needs with consistent, professional and uniformly high standards of service. “Our goal was to be considered the preferred and most trusted firm in the business,” Les recalls. “We’ve become a nationally recognized roofing organization, and we’ve inspected, repaired or certified tens of thousands of roofs in over a dozen states.”

 

Cert-A-Roof provides professional Roof Inspection and Certification services

 

Providing “Roof Assurance”


A Cert-A-Roof inspection exposes potential areas that might cause a roof to leak and qualifies the roof for a LeakFREE® Certification if no problems are discovered. Either way, customers gain peace of mind after the inspection, what Les calls “roof assurance” for homeowners. “Our team at Cert-A-Roof is passionate about what we do,” Les explains. “We strive to fulfill our mission of protecting our customers by keeping their first line of defense strong: their roof.”

Les built Cert-A-Roof on an impressive list of core values: professionalism, reliability, on-time performance, superior service, pride of workmanship, excellence, respectfulness, integrity and accountability, thankfulness, and, referring to his customers, “your trust.” These words have special meaning for Les. “You’ll notice that the first letter in each of the core values spells ‘prosperity,’” he points out. “My philosophy is that unless you adhere to the core values, you’ll never obtain prosperity.”

 

Staying Motivated for Success


In 1995, Les founded the National Roof Certification and Inspection Association, and Cert-A-Roof now trains individuals and contractors to follow the organization’s protocols when performing inspections, issuing LeakFREE® roof certifications or making roof repairs. But expanding company services hasn’t changed the fact that Cert-A-Roof is still a family business, one that extends this appreciation of family to its technicians. “We all strive not only to improve and drive the current business, but to sustain the relationships we’ve made,” says Les. “We stay motivated because Cert-A-Roof’s success provides life’s necessities for our families and employees.”

Given the time requirements of daily operations and the challenge of personally keeping up with constant changes in social media marketing, Les appreciates the online platform and presence oGoing provides. “oGoing has helped manage all of our marketing, social media and even software needs at an affordable price,” he notes. But the bottom line issue for Les remains his customers. “Customer service is the most important element,” he says. “We’re in business to help out our customers and go the extra mile to ensure quality service.”

Check out Cert-A-Roof, the leader in professional Roof Inspection here.

Story editor and writer Wendy Alexander is an oGoing small business member. 
Wendy is an award-winning Sacramento writer and principal for wendywrites Writing and Editing Services, which provides communications consulting to business, government agencies and nonprofits.

About oGoing
oGoing is USA's leading social network for small business. oGoing is an amazing platform and network to Share Your Story, Get Found Online, Online Business Networking, Social Media Marketing, Boost SEO and Attract New Customers. Join oGoing Now



oGoing Small Business Spotlight, Darwin Strong and Ernie Castelo of Mind the Business

clock September 12, 2015 14:24 by author Ogoing Team

"Minding Small Business"


oGoing members Darwin Strong and Ernie Castelo have their own TV/video/radio production business. Their “Mind the Business” podcast and radio show provides useful information to small business owners and entrepreneurs on the nuts and bolts of running a business.

A Radio Show is Born


Darwin and Ernie make a great team. Darwin has been a radio and television host and DJ for most of his career, with experience both on the microphone and behind the scenes. Ernie, who served in the U.S. Navy and was a banker before going into broadcasting, spent 15 years as a TV anchor, broadcast journalist and host. In 1997, Darwin decided the time was right for a new venture – his own media production company. He and Ernie had worked together on various video projects, and in 2010, they launched Skyline Mediacast Productions. But the two men quickly discovered how little they knew about owning a business.

Mind the Business Radio Show team having great times

 

We realized just how complicated it is to be on your own in business,” Darwin explains. “We thought we could share what we’d been through with an audience having the same challenges.”
That’s when the lights came on,” recalls Ernie, “and the ‘Mind the Business’ radio show was born.” Darwin’s wife, Suzanne, a journalist with a love for radio, was also recruited for the broadcast team, joining the show first as a producer and then as a co-host.

 

Business, Laughter & Learning


The “Mind the Business” website slogan reads “Business, Laughter & Learning.” The site is designed to help start-up, home-based and entrepreneurial companies with great articles, insightful tips and quotes from famous business leaders. The radio podcast offers even more hands-on advice. “We interview individuals with expertise in different aspects of operating a business,” explains Darwin. “Discussions have included writing a business plan, marketing, social media, cyber security, credit, financing, and crowdfunding – topics other business owners find valuable.”

Mind the Business Radio Show - Business, Laughter, Learning

Darwin and Ernie live by a basic business philosophy: they really love their jobs. “We do the type of work we’re passionate about and share it with others,” says Ernie. That passion has made “Mind the Business” a hit. The co-hosts believe that this nation’s backbone rests on small business, which has very little support out there. “I think what makes the show popular is that we connect with small business owners, and they don’t feel so alone,” notes Darwin. “We try to bring humor to the show as well as some great guests and suggestions that can help our listeners.”

Mentors, Colleagues and Success


Over the years, many business contacts have encouraged Darwin and Ernie, securing equipment the partners needed for the show and teaching them how the radio industry works. Other colleagues have been willing to share their expertise on the air. “We’ve been supported by mentors both inside and outside the broadcasting field,” says Ernie. “And most of our mentors have appeared on our radio podcast.” Both Darwin and Ernie appreciate the contributions of these “MTB” family members to the show’s success. “Other than that,” notes Darwin, “it takes a lot of faith and prayer.”

Darwin and Ernie have been active on oGoing for some time and enthusiastically endorse the benefits of oGgoing membership. “oGoing has allowed us to get our message out to a variety of businesses,” says Darwin. “We’ve even found some radio show guests among our oGoing colleagues.” Ernie recommends that other oGoing entrepreneurs use the platform for some beneficial exposure. “Keep tooting your own horn on oGoing,” he says. “It’s well worth the effort!

Check out Mind the Business Radio Show here

Story editor and writer Wendy Alexander is an oGoing small business member. 
Wendy is an award-winning Sacramento writer and principal for wendywrites Writing and Editing Services, which provides communications consulting to business, government agencies and nonprofits.

About oGoing
oGoing is USA's leading social network for small business. oGoing is an amazing platform and network to Share Your Story, Get Found Online, Online Business Networking, Social Media Marketing, Boost SEO and Attract New Customers. Join oGoing Now



oGoing Small Business Spotlight Faye Kitariev, Performance Mastery Coach

clock September 3, 2015 14:53 by author Ogoing Team

Empowering Life's Purpose


oGoing member Faye Kitariev is a performance mastery coach, author and speaker who encourages and empowers people in five pillars of high performance. She gives her clients a sense of clarity, energy, courage, productivity, and influence so they can realize their purpose and make a difference in the world. “One of my unique qualities is the ability to see the unlimited potential within each person,” says Faye. “I inspire my clients by helping them to see this truth for themselves.

Defeating a Negative Mindset

oGoing member Faye Kitariev is a performance mastery coach


Faye is a former competitive figure skater and Olympic skating coach who, as a young girl, was thrown out of her skating academy because of an abusive coach. She later met another coach who saw Faye’s potential and became a huge influence on her life. “This woman believed in me, and I wanted to do my best for her,” recalls Faye. “My new coach helped me overcome a mindset in which I saw myself as a victim.”


In part because of her mentor, Faye became a coach herself and taught skating for 25 years. Her most famous student, Sasha Cohen, won an Olympic Silver Medal in the 2006 Olympics. In 2011, Faye extended her services to “athletes” in all walks of life, or “Life Skaters,” as she calls them. Faye equates succeeding in business with winning in sports. “To be successful, you have to keep getting up even if you fall, just like an athlete,” she explains. “You just don’t quit.”

Underpromising and Overdelivering


Applying her business philosophy – underpromise and overdeliver – Faye strives to be a world-class leader in her field. As a life-long “solopreneur,” she loves that she can choose her business model and work from anywhere in the world. Faye attributes her success to being consistent, knowing what she wants, and committing 100 percent to every undertaking. “I don’t separate business from life,” she says. “My work is my lifestyle, my purpose and my mission, and I believe that I was put on this planet to serve and to teach. There’s no question in my mind that I should do anything else.”

Coach Faye Kitariev with students


Faye’s passionate approach helps her teach people not to see themselves as victims, but to find strength and empowerment within. Her passion has also impacted her business by enabling Faye to focus on her vision, meet challenges and ultimately solve problems. She doesn’t skimp on anything, but gives away her knowledge, compassion, love, and experience freely. “I love people and see the best in them!” explains Faye. “When I work with clients, I want them to go to the Olympics. Their success is my success! It’s much more personal than any money I could make.”

Giving Back on oGoing


Faye loves the unique platform that oGoing provides to businesses “oGoing is personal! It’s about people, it’s about relationships, it’s about connection,” says Faye, who encourages other entrepreneurs to nurture their oGoing colleagues. “Share your insight, give value and be grateful for the wisdom of others,” she offers. “Generosity is the name of the game. The more you empower and inspire others, the more they will follow you back.”

Learn more about the amazing Coach Faye here.

Story editor and writer Wendy Alexander is an oGoing small business member. 
Wendy is an award-winning Sacramento writer and principal for wendywrites Writing and Editing Services, which provides communications consulting to business, government agencies and nonprofits.

About oGoing
oGoing is USA's leading social network for small business. oGoing is an amazing platform and network to Share Your Story, Get Found Online, Online Business Networking, Social Media Marketing, Boost SEO and Attract New Customers. Join oGoing Now



oGoing Small Business Spotlight, Steve Gambhir of Ergo 21

clock September 1, 2015 12:31 by author Ogoing Team

What's So Extreme About A Seat Cushion?

Steve Gambhir of Ergo21

Ergo21's website slogan reads, “Comfort. Joy. Happiness.” It’s a fitting description for the company’s product, the Ergo21 Extreme Comfort Seat Cushion, which uses advanced LiquiCell Technology to help customers sit hours and hours without aches or soreness. Company president and oGoing member Steve Gambhir used to drive four to six hours a day in LA traffic setting up merchant credit card processing accounts. “I tried using a different cushion every month to relieve the back pain from long hours in the car,” Steve recalls. “Finally, my wife said, ‘Why don't you design your own cushion?’ so I did.”

 

Innovative LiquiCell Technology Improves Circulation

LiquiCell Technology strategically places low viscosity fluid inside the cushions’ ultra-thin cells to reduce discomfort associated with prolonged contact between the body and an object. The liquid stays in constant motion, letting the body glide and float. This provides instant comfort, reduces numbness and improves circulation by 150 percent. “We’ve had countless reviews on Amazon from people who sit for long periods in office chairs or wheelchairs,” explains Steve. “These customers report that their sores went away and they can now sit for hours without any discomfort.” Since LiquiCell performs better than gel, foam or air, it’s even being used in hospital beds to prevent pressure sores and skin breakdown for patients who cannot move.

 

One Seat Cushion Size Doesn't Fit All. Ergo21 Finds An Answer, Actually Five

Steve quickly discovered that one cushion size definitely wouldn’t fit all. Ergo21’s biggest challenge has been to accommodate all kinds of users and their different sizes, weights and needs, plus the seemingly endless variety of office and home chairs, car and truck seats, wheelchairs, patio chairs, and travel seats – all of which demand cushions of varying sizes and shapes. “We poured over thousands of marketplace reviews and cushion designs and every review we received for our own cushions,” says Steve. “I even called many Ergo21 users personally to see how we could improve our product line, and then it was back to the drawing board.”

 

Ergo21 Seat Cushions Provide Instant Relief from Back Pain

The result: Ergo21 now offers five cushions specifically designed for different applications. Each model reduces fatigue and helps with tail burn and buttock, hip, leg, and sciatica pain. Many of Steve’s customers have tried 10 to 12 cushions before finding a Ergo21 solution, and they’ve contacted him about their success stories. One man who had injured his tailbone seven years ago and couldn’t drive more than 10 minutes without pain called to say that the first time he tried the Sports Cushion, he drove 180 miles pain free. Ergo21 has recently introduced pillow cushion, mattress overlay and bike cushion. Another interesting fact: All Ergo21 seat cushions are proudly made in USA.

Personal Interaction With Customers

This personal interaction with consumers is a big reason why Steve joined oGoing. He appreciates the platform and exposure to 12,500 businesses offered by the network. Steve also believes that oGoing has been a big help with his company’s biggest challenge: promoting Ergo21 cushions to target markets via social media and other online channels. In fact, he’s received quite a few calls from HR managers on oGoing looking for a solution for their employees who sit all day long at their desks and or drive long distances.

However, Steve’s presence on oGoing essentially reflects his business philosophy of making sure Ergo21 provides excellent customer experience. “We want to provide our customers the comfort they are looking for,” says Steve. “We feel a deep sense of gratitude when customers call us and say that our cushions have changed their life.”

Learn more about the Extreme Comfort Ergo21 seat cushions.

Story editor and writer Wendy Alexander is an oGoing small business member. 
Wendy is an award-winning Sacramento writer and principal for wendywrites Writing and Editing Services, which provides communications consulting to business, government agencies and nonprofits.

About oGoing
oGoing is USA's leading social network for small business. oGoing is an amazing platform and network to Share Your Story, Get Found Online, Online Business Networking, Social Media Marketing, Boost SEO and Attract New Customers. Join oGoing Now



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