Four Reasons Why Social Media Is Big For Small Business

clock February 1, 2017 09:23 by author Ogoing Team

Is Social Media Big for Small Business? 

Social Media is Big for Small Business

Most of us use social media to connect with our loved ones and chat with our friends. But social media platforms like oGoing, Facebook, LinkedIn and Twitter are also great for small business. While this might not be news to some business owners, others have yet to take advantage of these powerful tools. Today we are going to learn four reasons why every small business owner should be using social media. 

Four Reasons Why Social Media Is Powerful For Small Business

1. Social media helps you connect with your customers: One of the largest challenges small business owners face is connecting with their customer base. Often business owners feel detached from their customers and really don’t know how to connect or communicate with them. Social media allows owners to connect with their customers on a more personal level like never before. Business owners can use social media to share what's going on, ask questions, get feedback, provide online support, post specials, and invite customers to upcoming events!

2. Social media stretches your advertising dollar: A great way to add growth to your company is to advertise on social media. But most advertising sources cost lots of money. TV, print and radio ads can really put a dent in your overall budget. However, social media is very different. Often you can advertise your goods and service on social media with paying a small amount or not pay anything. If you have built a large following, a simple tweet or Facebook post can draw in hundreds of new prospects when shared at the right time.

3. Everyone is on social media: From grandmothers to small children, it seems everyone is on social media. Most importantly, your customers are on it. So why aren’t you? These online social networks will give your small business access to thousands of people all under one roof. Never before has there been so many people in one place. This will allow you to reach people far and wide, and new opportunities will always be right in front of you. Many of the people you bring in through social media probably have never shopped or used your services if not for finding you online. While brick and mortar locations are important, your online promotions and sales are just as valuable.

4. Social media gives you an online voice: Having your own business social media accounts will help you grow your online voice. Being heard online is very important and will allow you to offer your products and services. This will allow you to establish your own brand that people around the local area and the world will recognize. Social media is a great equalizer - it helps small business look really big in front of your customers. This is very powerful and highly important to the growth of your company. 

Have you joined oGoing, the Local Business Network? We invite business owners to share your story, promote your products and services, improve your SEO and attract new customers on the leading small business community, now connecting over 25,000 businesses & professionals.

Join oGoing to market your small business now!

oGoing Small Business Community

Having A Mobile Pet Grooming Business in Orange County, California

clock January 29, 2015 17:40 by author Ogoing Team

Mobile Pet Grooming is so convenient  

The world is going mobile. There are mobile computers, mobile video and of course, the mobile phone. But what about mobile pet grooming business? This business could end up exploding somewhere along the way. 

There are some useful platforms like oGoing to promote your mobile pet grooming start-up. It's not easy running your own business. It is good to know the requirements on license and zoning laws in your local county or city. If you are a mobile pet groomer, you will need to own a mobile grooming unit, and all of the equipment and tools associated with pet grooming. This is not an insignificant investment.

Serious about mobile pet grooming? You will need experience working with pets, get certified as a groomer, open a business as a LLC or solo owner (ask your accountant), contact the local city for any requirements, purchase business insurance and vehicle insurance, obtain mobile vehicle and equipment for grooming (this could include electrical outlets, generator, lighting, grooming tables, running water, and bathtub, besides grooming tools such as clippers, scissors, shears, shampoos, brushes, blow dryers, nail clippers, ear cleaning products, bandanas, and bows), decide where you will be offering your services, create a reasonable pricing model, and finally set aside some money for marketing. 

People are always in a hurry and they don’t want to be hassled with taking their pets to the local groomer. Grooming salons are beginning to see the crunch as sales begin to drop, even forcing possible closure. Mobile pet grooming is one of the key reasons. With a single phone call, the mobile pet groomer will arrive at a customer's doorstep to groom their pet in the comfort of their own home, or right outside. Pet owners love this because it offers:

· Convenience

· A way to combat high gas prices

· No stress from having to sit in traffic

· Less embarrassment from misbehaving pets

Need help promoting your mobile pet grooming business? Join oGoing and get found by your customers, connect, share and grow your sales.

Posting on Social Networks - An outline

clock May 14, 2014 11:09 by author Ogoing Team

Posting online on Social Networks

If you plan to make an income from the Internet, posting is one of the main ways you will gain attention. There are several ways that you can do this, but here is my solution.  One of the first things you need to do is make a commitment to post on a daily, regular basis.  I have friends, connections and followers on oGoing (700+), Facebook (450+), LinkedIn (1,025+), Twitter (740+) and others that post on anything but a regular basis. As I have said on hundreds of posts, consistency is a key to branding and business development.

You must be ready to post every day on key social networks!

Here is a habit I have developed. I try to post at least twice a day, mornings and early evenings.  These are the times to catch most people (Followers). If you can plan to do more in your day it is even better.  On days I am near my computer more often I have posted up to six times in a day, at least two hours apart. If you get really good at this you can take time on a Sunday evening or early Monday morning to find all your articles for the week that you plan to post. I am involved on over 50 pages on Facebook. When I post an article or information about my book, I post to five pages in a group and then post to another outlet like oGoing. After about 20 minutes going back and forth between Facebook and all my other sources, I have made post on all outlets, the same exact post. This gives the consistent flavor to the post time.  After all the posts have been placed, I then answer e-mail, respond to post replies and other admin duties.

Once you have established your pattern it is best to keep the same times each day.  This way you will build new followers and keep your original friends and connections.  People are creatures of habit, so they will come to expect your posts about the same time. By keeping them informed you will build trust and a more fervent follower. This is a habit that will make you grow. The whatever or whenever patter you are using now is not working. Get consistent and grow your business. 

About the Author 

Communications is an art that Rick Polson has taken to heart since high school. After helping to set up and participate in an on-campus radio station, Rick went on to study broadcast communications, receiving a Bachelor’s degree from Curry College. Since then, he has held a wide range of positions in the fields of Marketing, Advertising and Public Relations. 

Rick was an Account Executive at several broadcast facilities in Ann Arbor, Michigan; Boston, Massachusetts; and Tampa Bay, Florida – selling, writing, and producing ads for numerous industries. He also was an on-air participant in some locations. As a Public Relations Manager for an international computer product manufacturer and distributor, he was deeply involved in branding global product lines. He also has advertising agency experience, involved with all aspects of client relations and placement of marketing programs.

Rick Polson is the author of critically acclaimed Making a Superstar Company available on, iTunes and Barnes and Noble

Connect with Rick on Facebook, Twitter, LinkedIn and oGoing

Mastering Business Growth - Ten-Week exclusive no-cost program for diverse business in Los Angeles

clock April 6, 2014 19:35 by author Ogoing Team

Mastering Business Growth

Ten-Week Mastering Business Growth Program

     Toolkit for Business Planning & Implementation

            Sponsored by Southern California Gas Company

The Mastering Business Growth program includes Ten (10) modules that have been
designed as components of a “toolkit” for business planning and implementation.
Additionally, these engaging workshops offer opportunities for one-on-one coaching,
networking and matchmaking. This exclusive no-cost program is only available for
select local companies. Please Apply Now to see if you qualify.

Apply Now

When: Every Tuesday, from May 20, for ten weeks, from 8 am to 1 pm

Where: Southern California Gas Company - ERC
     9240 Firestone Boulevard, Downey, CA 90241

Benefits to your business

1. Access to business education, instructor coaching and community organizations

2. Gain practical knowledge and skills that you can put to use immediately

3. Opportunity to meet SoCalGas buyers during and after the program

4. Receive tools to position your business for growth

5. Opportunity to network with other business owners and program alumnae

6. Participate in a matchmaking event with SoCalGas buyers at graduation

7. Learn from award winning instructors and panelists

Video Testimonials from local business owners

Wanda Dalla Costa - Dalla Costa Design Group

Grace Luu - Marsa Solutions

Christina Thomas - College Admissions Counselors

What's included in the program

Module 1: Your Company’s Business Plan

Module 2: Financial Capital – A
Module 3: Financial Capital – B
Module 4: Common Business Law Issues & Regulations
Module 5:  Sustaining Efficient Operations and Project Risk Management
Module 6: Human Capital, ways to Manage it as a Company Resource
Module 7: Contracting: Up Your Win Rate with Effective Proposal & Negotiation
Module 8: Use of Marketing as a Brand and Relationship Builder
Module 9: Integrating Technology into your Business Model
Module 10: The Power and Process of DBE Certifications/Graduation

Apply Now

We look forward to your participation!


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