The Business Owners Roundtable | Grow Your Business With Email Blasts

clock June 2, 2017 13:19 by author Ogoing Team

Are You Using Email Blasts To Keep Your Prospects and Customers Informed, Share Insights, Offer Deals and Grow Your Business?

oGoing Invites you to our Fifth Business Owners Roundtable on June 14 evening in Irvine, Orange County.

Email Marketing Blasts - Grow Your Sales - Business Owners Roundtable

Top 5 Email Marketing Stats Your Business Simply Can't Ignore In 2017 and beyond*:

1. The number of e-mail users in the US is projected to grow to 244.5 million by the end of 2017, and to 254.7 million by 2020. What share do you have? (Source: Statista, 2016)

2. The Apple iPhone leads email client market share with 33%, followed by Gmail at 19% as of December 2016. Are you making sure your emails look great on these platforms? (Source: Litmus, 2016)

3. Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns. Do you know what are segmented emails? (Mailchimp, 2016)

4. The open rate for e-mails with a personalized message was 18.8%, as compared to 13.1% without any personalization in 2016. Are you personalizing your emails? (Source: Statista, 2016)

5. 49% of small business owners do not use email marketing data to assist with their email marketing campaigns because they do not know where to begin. Are you one of these businesses? (Source: Constant Contact, 2016)

One more: Triggered emails drive 624 percent higher conversion responses for the same number of sends as compared to “batch and blast” emails. This is driven by a 381 percent higher click rate, and an 180 percent higher post-click conversion rate. Do you know what are triggered emails? (Source: VentureBeat, 2016)

Bottomline

If you are not yet recognizing the tremendous impact email marketing blasts have on your business, your business is about to get disrupted by the ones who do.

Our Business Owners Roundtable on June 14 evening will Focus on 7 Email Marketing Essentials:

1. How and Where to get started - what platforms and why?
2. Build your email list with prospects and customers that matter
3. Create awesome emails with Subject Lines that result in most opens
4. Deliver compelling Call-to-action strategies that result in most clicks
5. Include images and videos that have the highest open rates
6. How to personalize your messages to your customers and prospects
7. Email Automation strategies and techniques on major platforms such as MailChimp and Constant Contact, and others.

Email marketing and messaging has to be one of the top three initiatives of your small business marketing plan. 

We will also discuss Top 7 Don'ts For Email Marketing.

Bring your own stories to this Roundtable, and your own favorite email marketing app to share with our business owners.

Register For The Business Owners Roundtable Here

LOCATION

Real Office Centers, The VineOC
5151 California Avenue #100
Irvine, CA 92617

Get To Know Your Local Business Network

We will share knowhow on oGoing.com local business network to share your story, promote your business, connect with over 25K prospective clients, and boost your SEO. oGoing is amazing!

Come prepared to network, share and learn (and have a good time)!

June 14 - Detailed Business Owners Roundtable Schedule

6:00 to 6:40 pm - Business Networking 
6:40 pm to 7:15 pm - One-minute Stories by Business Owners 
7:15 to 8:00 pm - The Roundtable Main Topic 
8:00 to 8:30 pm - Networking and Close

We look forward to seeing you at our Fifth Business Owners Roundtable of 2017. 

Thank You ROC for your hospitality.



How To Get Found On Google | Exclusive Business Owners Roundtable

clock March 1, 2017 08:57 by author Ogoing Team

How Google Helps Find New Customers

Business Owners Roundtable by oGoing

Are customers finding you FIRST on Google (and not your competition)?

This is the million dollar question. Do you even know how customers search for you online? Is it by specific keywords on Google, Bing or Yahoo? Or is it by a referral?

Connect and Share Ideas with Local Business Owners on How To Market and Grow Your Business Online on Google!

Learn how to promote your products and services locally and nationally using your website and quality content on Google, Bing or Yahoo. Find out how these marketing platforms work best for your business to find new customers on April 12 evening.

Our Main Topic for the Business Roundtable
Get Page One Ranking on Search Engines with Proven SEO Techniques

How are your customers finding you online? What keywords are they searching for that lead them to your website? How to make sure your website appears first on Google, Bing or Yahoo?

Did you know that high quality, original content that frequently informs your customer is the best online marketing strategy? Quality website content will not only attract new visitors, but also engage them and drive up the conversions.

So get answer to this burning question: how will your website get to first page for specific keywords on search engines?

7 Key Steps to SEO Success
We will be sharing 7 steps to SEO success that will help your page rank go way up on Google and other search engines...

How To Boost Your Local SEO

First things first: Is your website even listed on major search engines and directories that help your customers find you online? We will talk about how to get your business *properly* listed on Google, Bing and Yahoo.

Next, we will share tips and ideas on how to create your strong local presence, improve your search engine ranking, and grow quality website traffic.

Successful business owners will be attending who are currently leveraging content marketing for their online marketing needs. Learn from these owners on how you can grow your business online!

We will go under the hood, and check out business websites that have a great SEO ranking, engage customers and attract new business.

Come prepared to connect, share, learn and have a great time!

Business Owners Roundtable Location

Real Office Centers, The VineOC
Large Hall In The Back
5151 California Avenue, Suite 100
Irvine, CA 92617

Date and Time
Wednesday March 8 from 6 pm to 8 pm

Register Now

 

Our Sub Topic for the Business Roundtable

oGoing Local Business Network

We will also share knowhow on oGoing.com local business network to promote your business, connect with prospective clients and boost your SEO.

Thank You ROC for your hospitality!

Detailed Business Owners Roundtable Schedule

6:00 to 6:40 pm - Business Networking
6:40 pm to 7:15 pm - One-minute Stories by Business Owners
7:15 to 8:00 pm - The Roundtable Main Topic
8:00 to 8:30 pm - Networking and Close

Join oGoing - USA's Local Business Network



Exclusive Business Owners Roundtable | Growing Your Business On Facebook

clock February 17, 2017 04:58 by author Ogoing Team

How Facebook Helps Grow My Business | Exclusive Business Owners Roundtable

oGoing Social Media Marketing

Are you using Facebook Pages, Groups, Advertising and personal Connections to market and grow your brand and business? Who was the most recent customer that you signed up through Facebook?

Our Main Topic

How To Find Customers On Facebook

 "Businesses of every kind are marketing on Facebook to get discovered, provide information, capture attention, show off products, collect leads and boost sales, both on the desktop and mobile." - Facebook's marketing

Using Facebook Pages, Groups, Advertising and Connections, business owners can build local presence, and put their business where their local customers are. Business owners can further drive discovery, and get people exploring their products and services online or in person. Marketers can also create awareness, and find new customers by letting people know who they are and what they do.

The Big Question

Can Facebook help small businesses generate real leads, boost sales and and earn loyalty?

Marketers love Facebook, but how about Business Owners?

Get Answers to these Five Questions:

1. How do you track shares by your Fans and is this even Important?
2. How do you use Facebook to drive Referral Traffic to your Website?
3. How does a Facebook Contest get me leads?
4. How do you use Facebook to understand and service your Customers?
5. How do you use Facebook Ads to Drive Sales? (how businesses have seen over 100% ROI?)

Come to this Business Owners Roundtable on March 8 evening to learn and share best practices and tips on Facebook and Finding Real Customers.

Business owners will share their stories of what's working and what's not on Facebook.

We will go under the hood, and check out kickass Facebook Business Pages that engage customers and attract new business.

Business Owners Roundtable Location

Real Office Centers, The VineOC
Large Hall In The Back
5151 California Avenue, Suite 100
Irvine, CA 92617

Date and Time

Wednesday March 8 from 6 pm to 8 pm

Come prepared to network, share and learn (and have a good time)!

Register Now For Business Owners Roundtable


Our Sub Topic

Get To Know oGoing

We will also share knowhow on oGoing.com local business network to share your story, get found online, boost your SEO and attract new customers.

oGoing - What's going on?

Roundtable Schedule 

6 pm to 6:30 pm - Introductions and Networking

6:30 pm to 7:30 pm - The Roundtable

7:30 pm to 8:00 pm - Follow up and Networking

Sign Up as regular professionals and oGoing will donate $5 to Olive Crest in Orange County, helping prevent child abuse, to treating and educating at-risk children, and to preserving the family.

Thank You ROC for your hospitality!



Exclusive Business Owners Roundtable | Marketing And Growing Your Business On LinkedIn

clock February 11, 2017 11:53 by author Ogoing Team

Grow Your Business and Brand on LinkedIn

How To Use LinkedIn To Grow Your Brand and Business

If you are like most people, you have a LinkedIn professional profile that's just sitting there; you occasionally check LinkedIn to accept incoming connection requests, and update your experience as you move from one position to another. We are not talking about leveraging LinkedIn for your career professional growth though. We are talking about using LinkedIn to explicitly grow your brand and business, locally and nationally, and even internationally.

Did You Know?

80% of B2B marketing leads from social media come through LinkedIn. 92% of B2B marketers use the platform over all others. Marketers say they see a 28% lower cost per lead with LinkedIn Sponsored Content than other programs. Marketers love LinkedIn, and Business Owners should too!

Exclusive Presentation by LinkedIn Trainer and Diva Rhonda Sher

LinkedIn Diva Rhonda Sher

We are excited that LinkedIn Diva Rhonda Sher will be providing us real insights on how we can take our LinkedIn presence from profile to profits, and relationships to revenue. She's one amazing speaker, trainer and consultant! Don't miss this opportunity to get to learn more from Rhonda's wit and wisdom!

Come to this Business Owners Roundtable to learn and share best practices and tips on LinkedIn and Growing Your Business.

We Will Be Going Over Seven Steps To LinkedIn Success:

1. Having A Great Profile Headshot

2. Creating A Tagline That Attracts

3. Developing Your Business Summary

4. Growing The Right Connections

5. Sharing Engaging Content That Inspires

6. Using LinkedIn Messaging To Communicate

7. Connecting LinkedIn with oGoing

Register Now

Business Owners Roundtable Location

Real Office Centers, The VineOC
5151 California Avenue, Suite 100
Irvine, CA 92617

 

Our Sub Topic

Get To Know oGoing

We will also share knowhow on oGoing.com local business network to share your story, get found online, boost your SEO and attract new customers.

Come prepared to network, share and learn (and have a good time)! Thank You ROC for your hospitality!

Event Schedule 

6 pm to 6:30 pm - Introductions and Networking

6:30 pm to 7:30 pm - The Roundtable

7:30 pm to 8:00 pm - Follow up and Networking

Thank You ROC for your hospitality!



Four Reasons Why Social Media Is Big For Small Business

clock February 1, 2017 09:23 by author Ogoing Team

Is Social Media Big for Small Business? 

Social Media is Big for Small Business

Most of us use social media to connect with our loved ones and chat with our friends. But social media platforms like oGoing, Facebook, LinkedIn and Twitter are also great for small business. While this might not be news to some business owners, others have yet to take advantage of these powerful tools. Today we are going to learn four reasons why every small business owner should be using social media. 

Four Reasons Why Social Media Is Powerful For Small Business


1. Social media helps you connect with your customers: One of the largest challenges small business owners face is connecting with their customer base. Often business owners feel detached from their customers and really don’t know how to connect or communicate with them. Social media allows owners to connect with their customers on a more personal level like never before. Business owners can use social media to share what's going on, ask questions, get feedback, provide online support, post specials, and invite customers to upcoming events!


2. Social media stretches your advertising dollar: A great way to add growth to your company is to advertise on social media. But most advertising sources cost lots of money. TV, print and radio ads can really put a dent in your overall budget. However, social media is very different. Often you can advertise your goods and service on social media with paying a small amount or not pay anything. If you have built a large following, a simple tweet or Facebook post can draw in hundreds of new prospects when shared at the right time.


3. Everyone is on social media: From grandmothers to small children, it seems everyone is on social media. Most importantly, your customers are on it. So why aren’t you? These online social networks will give your small business access to thousands of people all under one roof. Never before has there been so many people in one place. This will allow you to reach people far and wide, and new opportunities will always be right in front of you. Many of the people you bring in through social media probably have never shopped or used your services if not for finding you online. While brick and mortar locations are important, your online promotions and sales are just as valuable.


4. Social media gives you an online voice: Having your own business social media accounts will help you grow your online voice. Being heard online is very important and will allow you to offer your products and services. This will allow you to establish your own brand that people around the local area and the world will recognize. Social media is a great equalizer - it helps small business look really big in front of your customers. This is very powerful and highly important to the growth of your company. 

Have you joined oGoing, the Local Business Network? We invite business owners to share your story, promote your products and services, improve your SEO and attract new customers on the leading small business community, now connecting over 25,000 businesses & professionals.

Join oGoing to market your small business now!

oGoing Small Business Community



3 Big Small Business Growth Drivers In 2017

clock January 5, 2017 12:01 by author Ogoing Team

3 Big Small Business Growth Drivers In 2017

2017 promises to be great for small business in America. There are many drivers for the rise of the small business: growing economy, housing market boom, lower gas prices, and low unemployment being the most important ones. However, the New Year under the New Administration brings fresh optimism and changes for small business. What are the 3 Big Drivers small businesses can leverage to grow in 2017?

Reduced Regulations and Lower Taxes To Jumpstart Small Business Growth

Small businesses are quite bullish about their future after Donald Trump got elected as the President of USA, and this is indirectly evident from the consumers picking up their shopping habits (albeit we are in a growing economy). e.g. "people who had put off fixing their cars have decided it was time to get them serviced" at Dean Bingham's auto shop in Greenville, SC according to this story in LA Times. Business owners are expecting lower taxes and reduced regulations in 2017, including parts of the healthcare law, under the Trump administration. Further, Donald Trump's nominee for labor secretary, Andy Puzder, the CEO of Carl's Jr., could make key changes on overtime pay and make the law more business friendly. Owners believe these new conditions will create a better operating environment for small business, leading to higher sales growth and reduced taxes in 2017.

Rise In Optimism Will Increase Small Business Spending

According to a recent Wells Fargo survey, small business optimism is at the highest point in eight years. The business owners' survey was taken shortly after the elections between November 11-17, 2016. "The overall Optimism Index score increased significantly to 80 in November, up 12 points from July and up 26 points from a year ago. This represents the highest small business owners optimism reading since January 2008, and the largest quarterly increase in a year." Small businesses have never been more confident about their future in recent times. 

Why are U.S. small business owners so optimistic? "Forty-five percent business owners expect an improving operating environment for their business in 2017. Not only that, these owners expect that their finances will markedly improve in 2017." Rise in small business optimism will lead to greater spending by these businesses, local hiring, and even plans to expand their businesses.

Easier Access To New Small Business Capital

What do small businesses need most to grow? Access to good capital. Although the Federal Reserve increased the interest rate by 0.25 percent in 2016, it was a much lower increase than previously anticipated. This is a huge boon for small business owners and new borrowers. Most importantly, there is growing confidence in the economy, especially small business performance. "According to the newly released Biz2Credit Small Business Lending Index report for November 2016, loan approval rates at both big banks and institutional lenders continued to rise, improving to new highs. Further, small banks showed an increase in small business loan approval rates." Another surprising trend: Loan approval rates at institutional lenders is going higher. Loan approvals increased to a new Index high of 63.3% in November 2016. 

Not only are the large banks and institutional lenders approving higher percentages of business loan applications, but also smaller banks granting about half of the loan requests. Easier, greater and faster access to much-needed small business capital helps owners expand their business with new products, new hiring plans, and new markets in 2017 and beyond. This is a win-win for both the economy and small business.

How did your business perform in 2016? Are you equally optimistic about your business in the new year? Please share your comments here and join the discussion.

Have you joined oGoing, the Local Business Network? Share your story, promote your products and services, improve your SEO and attract new customers on the leading B2B network.

Join oGoing now to market your small business.

Join oGoing - USA's Local Business Network



5 Small Business Stories, Trends and Tips for Today

clock November 25, 2016 05:13 by author Ogoing Team

Shop Local on Small Business Saturday


Compiled by oGoing, The Local Business Network. Join oGoing to get found online, share your story, promote products & services, and attract new customers. 
Join Now 


1. 8 Last Minute Marketing Ideas for Small Business Saturday 

If you own a small business, it’s not too late to generate some extra PR for Small Business Saturday, on November 26. This week I tapped the social media universe for creative ways entrepreneurs are using the occasion to capture additional holiday sales. Read more athttp://bit.ly/2fRsdZl 

2. 5 Trumpcare Questions Answered for Small Business Owners 

During his campaign, President-elect Donald Trump made promises to repeal the Affordable Care Act (ACA), and has since made it a top priority in his first 100 days of office. It is still unclear whether the ACA will be repealed, replaced or amended, and the uncertainty is leaving small business owners wondering how to move forward with providing health coverage for their employees. Read more at http://bit.ly/2fRntTR 

3. Five Ways to Make the Most of Small Business Saturday 

American Express may have invented Small Business Saturday as a shopping holiday in 2010, but it has evolved into a “shop local” movement that gives retailers nationwide a considerable sales lift. Read more at http://for.tn/2fRoI5o 

4. Your Guide to Small Business Saturday 

With shoppers across the country gearing up for the holiday season, the National Retail Federation has predicted that sales in November and December are likely to increase 3.6 percent from last year, hitting nearly $655.8 billion. Read more at http://indy.st/2fRl1wp 

5. How Small-Business Owners Need to Rethink Their Job Postings 

Hiring is one of a small-business owner’s biggest challenges. As the unemployment rate shrinks, small-business owners are concerned about losing talent to large corporations that offer richer benefits and higher salaries. However, studies indicate that for millennials in particular, corporate culture ranks high when deciding where to apply, and the most expedient way for a small business to showcase its unique culture is through its job postings. Read more at http://on.wsj.com/2fRkUkr 

 



5 Small Business Stories, Trends and Tips for Today

clock September 15, 2016 18:44 by author Ogoing Team

Compiled by oGoing, The Local Business Network. Join oGoing to get found online, share your story, promote products & services, and attract new customers. Join Now

 

small business stories, trends and tips

1. Small businesses seek delay of overtime rule 

The nation’s leading small business trade group on Tuesday asked the Labor Department to delay a new rule making millions of Americans eligible for overtime pay, saying employers aren’t prepared to implement it when it goes into effect Dec. 1. Read more athttp://usat.ly/2cLIhfq 

2. The small business owners Trump never paid in full 

It was like we won the lottery," Beth Rosser remembers. Her dad, Forest Jenkins, had just secured a $200,000 contract to work at the biggest prize in Atlantic City: Donald Trump's Taj Mahal.His company installed toilet partitions -- not exactly glamorous, but important nonetheless. It was 1988, and a six-figure contract was huge. Read more athttp://cnn.it/2cLI0Jg 

3. ACA Making Small Business Owners Consider Retirement Benefits 

A survey conducted by Harris Poll on behalf of Nationwide, an insurance and financial services organization, found that because of the enactment of the Affordable Care Act (ACA), small business owners are increasingly reconsidering retirement plans in order to retain and recruit employees. Read more at http://bit.ly/2cLIO0H 

4. Even Without Interest Rate Hike, Banks Must Lend to Small Businesses 

Big banks ($10 billion+ in assets) anticipated that the Federal Reserve would raise interest rates this summer. Many bankers and economists then anticipated that the central bank would increase rates its next policy meeting on September 20-21. That seems unlikely to happen at this point. Read more at http://bit.ly/2cLIH5i 

5. Small business owners can’t afford retirement 

More than one-third of them are not putting money into their own superannuation despite many paying compulsory super to their employees, says today’s SME Snapshot by cloud accounting group MYOB. Read more at http://bit.ly/2cLIoHT



What Do These Six Small Businesses Have In Common?

clock February 18, 2016 14:43 by author Ogoing Team

 

What do these Six Small Businesses have in common?

 

We would like to share with you some great news in February! oGoing has started a new spotlight on you, our local small business members.

We are featuring an oGoing Member of the Day in front of the entire community!

It's our way of saying Thank You for being a valued member of our growing local business network. We love our small business community members.

How do we select our Member of the Day? It's rather simple. We pick members who are active, who are engaged, who share useful tips, and who help us grow our network.

Here are the six oGoing Members of the day that we recently highlighted. Curious to know who they are?

Meet Six oGoing Small Businesses Making A Difference


Manish Bhardia of Adeptek Consulting
     Manish works as a Principal at Adeptek Consulting. Founded in 2008, Adeptek is a fast-growing technology consulting firm based in Irvine, CA. Adeptek specializes on Microsoft solutions like SharePoint, Office 365, Custom applications and Mobile apps. Favorite quote: Focus determines performance. "Everything around you was made up by people that were no smarter than you." - Steve Jobs  Read more

JC Hernandez of New Wave Video Promotion
    JC started New Wave Video Promotion just two months ago using what he knows to promote music videos online for the musicians at a record label. His business model has evolved quite a bit with each additional customer. JC is starting to learn that being a business owner is about providing a service that is needed by the customers. Read more

Valentina Marie of The Soul Intention
     Valentina Marie was guided to start a Therapeutic Massage, Reflexology and Reiki Clinic called The Soul Intention and The Soul Intention Spiritual Fellowship in 2009 in the beautiful city of San Clemente, CA. to provide an Alternative, Holistic, and Spiritual way. "Sometimes we get stuck in the illusion of matter, and we need a little help and guidance to set our energy back into motion." Read more

Debbie Depin of Sunset Survival & First Aid
     Sunset Survival is a Certified Woman-Owned Small Business. They are an established provider of emergency, safety and disaster preparedness supplies to Government & other public entities, schools and businesses, nationwide (and beyond!). "When working on getting out a newsletter or other project  'Done is Better than Perfect.'" Read more

Dan Judge of Judge Netting
    Judge Netting is a 19-year old California family owned SBE S Corporation with an A, C-10, and C-13 licenses and Hazmat certification. They construct, maintain, engineer, and design netting structures for golf, sports, landfill, environmental, dust containment, and avian exclusion applications. Dan's Favorite quote"There’s no such thing as Business Ethics, There’s only Ethics." - John C. Maxwell  Read more

Trenton Samuel of Social Media Investors
     Trenton Samuel is Founder & CEO of SMI, a creative agency specializing in brand media strategy & integrated marketing communications. He enjoys working with small businesses because of the value he sees small business brings to US. Trenton's favorite quote "Do the things that interest you and do them with all your heart." - Eleanor Roosevelt Read more

Want to become our next oGoing Member of the Day? Be active! Connect with our community. Share some tips. Have fun sharing what's going on.


Have you joined oGoing yet? 

oGoing is the leading local business network for small business owners, entrepreneurs, startups and SMB. Over 25,000 businesses and professionals are connecting, sharing, promoting, exploring and growing. Go here to join 



Introducing oGoing Small Business of the Day | Spotlight for local businesses

clock February 4, 2016 05:24 by author Ogoing Team

Introducing oGoing Member of the Day. It's our way of saying "We Love You!"

oGoing Small Business Member of the Day


We would like to share with you some great news as you begin your new year! oGoing has started a new spotlight on you, our local small business members.

Every day, we are going to spotlight an oGoing Member of the Day in front of the entire community.

It's our way of saying Thank You for being a valued member of our growing business network.

How do we select our Member of the Day? It's rather simple. We pick members who are active, who are engaged, who share useful tips, and who help us grow our network.

We have already announced the first five oGoing Members of the day. Curious to know who they are?

Ling Wong of Business Soulwork
     Ling is an Intuitive Brainiac. Through her unique blend of Business + Marketing coaching with a Mindset + Psychic Twist, she helps the ...

Steve Gambhir of Ergo21
     Ergo21's website slogan reads, “Comfort. Joy. Happiness.” It’s a fitting description for the company’s product, the Ergo21 Extreme Comfort Seat Cushion ...

Irving Katz - Author of Family Business Secrets
     Are you looking to grow and sustain your family business so that it lasts for future generations? Irving is an expert at planning for the future and teaching others how to succeed ...

Kate Ordoñez - LegalShield Independent Associate
     Kate decided to work for herself around five years ago because she wanted a professional lifestyle that involved helping others ...

Yousef Shafiee of RBN
     Yousef has been running Orange County's Relationship Business Network aka RBN for over 19 years now! RBN hosts a weekly luncheon networking meeting and major business expos.

Want to become our next Member of the Day? The first ten members who comment here "Make Me An oGoing Member of the Day" will be highlighted, compliments of oGoing.

Have you joined oGoing yet? 

oGoing is the leading local business network for small business owners, entrepreneurs, startups and SMB. Over 25,000 businesses and professionals are connecting, sharing, promoting, exploring and growing. Go here to join

 

Join Local Business Network oGoing



oGoing Small Business Spotlight, Kate Ordoñez of LegalShield

clock September 30, 2015 18:46 by author Ogoing Team

Legal Services With a Personal Touch

 

Kate Ordonez, oGoing Member and Legalshield associate

Kate Ordoñez is a LegalShield independent associate and active oGoing member. Kate decided to work for herself around five years ago because she wanted a professional lifestyle that involved helping others – one she couldn't find working at a traditional 9-5 job. LegalShield, whose slogan reads, “Protecting people is our business,” has proved a great fit.

Leveling the Legal Playing Field

 

LegalShield has been in business for 43 years and offers legal service plans to over a million members in 49 states and four Canadian provinces. The company provides access to a network of dedicated attorneys at an affordable rate in a world that often overprices the average person right out of the legal system. “We offer monthly or annual packages to help individuals, families, small businesses, and employees with everyday legal questions and identity theft protection needs,” explains Kate. “Our members can get legal counsel from qualified lawyers simply by calling a toll-free number. LegalShield customers not only get legal advice, but important peace of mind.”

 

Personal Development Pays Off

 

Kate credits much of her business success to a passionate commitment to personal development and to having amazing mentors, especially colleague C.S. Hughes, author and million-dollar LegalShield earner. “C.S. Hughes grew up with nothing and was able to live his dreams through being successful at LegalShield and by becoming a best-selling author,” says Kate. “His passion for personal development has allowed me to see myself differently and achieve much more in life.” Kate’s business philosophy is simple, but effective: Always make clients feel like family. “Your clients may not always be right,” notes Kate, “but they are always right about how they feel.”

 

What does Kate like most about being in business for herself? That’s easy: making her own schedule and being able to devote more time every month to causes she believes in than she could in a year be working elsewhere. “I donate my time to the USO to help provide a safe haven for military personal coming through the LA/Ontario International Airport,” says Kate. “I’m also able to give back through Operation Christmas Child, and I volunteer at my local chamber of commerce.” Kate’s next goal is to donate enough money to help Big Paws Canine purchase a service dog.

 

oGoing – Online and Beyond

 

oGoing has helped Kate’s LegalShield agency by giving her a convenient platform from which to connect with other business professionals online and build a network of referral partners. Kate encourages other oGoing businesses to make the most of their membership. “I’d like to see companies on oGoing being open to meeting other oGoing members outside of just talking online,” offers Kate. “There’s much to be gained by getting to know our colleagues beyond their profiles.”

Connect with Kate on oGoing

 

Story editor and writer Wendy Alexander is an oGoing small business member. 
Wendy is an award-winning Sacramento writer and principal for wendywrites Writing and Editing Services, which provides communications consulting to business, government agencies and nonprofits.

About oGoing
oGoing is USA's leading social network for small business. oGoing is an amazing platform and network to Share Your Story, Get Found Online, Online Business Networking, Social Media Marketing, Boost SEO and Attract New Customers. Join oGoing Now



oGoing Small Business Spotlight, Les Watrous of Cert-A-Roof

clock September 21, 2015 05:55 by author Ogoing Team

Today’s Inspection, Tomorrow’s Protection®: Cert-a-Roof, LLC

Les Watrous - founder and CEO of Cert-A-Roof


Les Watrous, founder and CEO of Cert-A-Roof, established his company in 1993. Cert-A-Roof is an oGoing small business member. Les wanted to combine his family’s long history of construction and roofing expertise with his own sense of genuine customer service, entrepreneurial spirit and passion for the industry. Those fundamentals have served him well. The business Les created has become the industry leader in roof inspection, repair and certification.

 

Certifying Leak-free Roofs


Cert-a-Roof provides detailed, quality roof inspections to customers in our primary target area of Riverside, Los Angeles and Orange County,” says Les. “Our patented LeakFREE® Inspection process guarantees the condition of your roof and lets you make informed decisions on how to protect your real estate investment.”

Today’s Inspection, Tomorrow’s Protection®,” the Cert-A-Roof slogan, reflects the company’s objective: to provide exceptional value in meeting homeowner roofing needs with consistent, professional and uniformly high standards of service. “Our goal was to be considered the preferred and most trusted firm in the business,” Les recalls. “We’ve become a nationally recognized roofing organization, and we’ve inspected, repaired or certified tens of thousands of roofs in over a dozen states.”

 

Cert-A-Roof provides professional Roof Inspection and Certification services

 

Providing “Roof Assurance”


A Cert-A-Roof inspection exposes potential areas that might cause a roof to leak and qualifies the roof for a LeakFREE® Certification if no problems are discovered. Either way, customers gain peace of mind after the inspection, what Les calls “roof assurance” for homeowners. “Our team at Cert-A-Roof is passionate about what we do,” Les explains. “We strive to fulfill our mission of protecting our customers by keeping their first line of defense strong: their roof.”

Les built Cert-A-Roof on an impressive list of core values: professionalism, reliability, on-time performance, superior service, pride of workmanship, excellence, respectfulness, integrity and accountability, thankfulness, and, referring to his customers, “your trust.” These words have special meaning for Les. “You’ll notice that the first letter in each of the core values spells ‘prosperity,’” he points out. “My philosophy is that unless you adhere to the core values, you’ll never obtain prosperity.”

 

Staying Motivated for Success


In 1995, Les founded the National Roof Certification and Inspection Association, and Cert-A-Roof now trains individuals and contractors to follow the organization’s protocols when performing inspections, issuing LeakFREE® roof certifications or making roof repairs. But expanding company services hasn’t changed the fact that Cert-A-Roof is still a family business, one that extends this appreciation of family to its technicians. “We all strive not only to improve and drive the current business, but to sustain the relationships we’ve made,” says Les. “We stay motivated because Cert-A-Roof’s success provides life’s necessities for our families and employees.”

Given the time requirements of daily operations and the challenge of personally keeping up with constant changes in social media marketing, Les appreciates the online platform and presence oGoing provides. “oGoing has helped manage all of our marketing, social media and even software needs at an affordable price,” he notes. But the bottom line issue for Les remains his customers. “Customer service is the most important element,” he says. “We’re in business to help out our customers and go the extra mile to ensure quality service.”

Check out Cert-A-Roof, the leader in professional Roof Inspection here.

Story editor and writer Wendy Alexander is an oGoing small business member. 
Wendy is an award-winning Sacramento writer and principal for wendywrites Writing and Editing Services, which provides communications consulting to business, government agencies and nonprofits.

About oGoing
oGoing is USA's leading social network for small business. oGoing is an amazing platform and network to Share Your Story, Get Found Online, Online Business Networking, Social Media Marketing, Boost SEO and Attract New Customers. Join oGoing Now



oGoing Small Business Spotlight, Darwin Strong and Ernie Castelo of Mind the Business

clock September 12, 2015 14:24 by author Ogoing Team

"Minding Small Business"


oGoing members Darwin Strong and Ernie Castelo have their own TV/video/radio production business. Their “Mind the Business” podcast and radio show provides useful information to small business owners and entrepreneurs on the nuts and bolts of running a business.

A Radio Show is Born


Darwin and Ernie make a great team. Darwin has been a radio and television host and DJ for most of his career, with experience both on the microphone and behind the scenes. Ernie, who served in the U.S. Navy and was a banker before going into broadcasting, spent 15 years as a TV anchor, broadcast journalist and host. In 1997, Darwin decided the time was right for a new venture – his own media production company. He and Ernie had worked together on various video projects, and in 2010, they launched Skyline Mediacast Productions. But the two men quickly discovered how little they knew about owning a business.

Mind the Business Radio Show team having great times

 

We realized just how complicated it is to be on your own in business,” Darwin explains. “We thought we could share what we’d been through with an audience having the same challenges.”
That’s when the lights came on,” recalls Ernie, “and the ‘Mind the Business’ radio show was born.” Darwin’s wife, Suzanne, a journalist with a love for radio, was also recruited for the broadcast team, joining the show first as a producer and then as a co-host.

 

Business, Laughter & Learning


The “Mind the Business” website slogan reads “Business, Laughter & Learning.” The site is designed to help start-up, home-based and entrepreneurial companies with great articles, insightful tips and quotes from famous business leaders. The radio podcast offers even more hands-on advice. “We interview individuals with expertise in different aspects of operating a business,” explains Darwin. “Discussions have included writing a business plan, marketing, social media, cyber security, credit, financing, and crowdfunding – topics other business owners find valuable.”

Mind the Business Radio Show - Business, Laughter, Learning

Darwin and Ernie live by a basic business philosophy: they really love their jobs. “We do the type of work we’re passionate about and share it with others,” says Ernie. That passion has made “Mind the Business” a hit. The co-hosts believe that this nation’s backbone rests on small business, which has very little support out there. “I think what makes the show popular is that we connect with small business owners, and they don’t feel so alone,” notes Darwin. “We try to bring humor to the show as well as some great guests and suggestions that can help our listeners.”

Mentors, Colleagues and Success


Over the years, many business contacts have encouraged Darwin and Ernie, securing equipment the partners needed for the show and teaching them how the radio industry works. Other colleagues have been willing to share their expertise on the air. “We’ve been supported by mentors both inside and outside the broadcasting field,” says Ernie. “And most of our mentors have appeared on our radio podcast.” Both Darwin and Ernie appreciate the contributions of these “MTB” family members to the show’s success. “Other than that,” notes Darwin, “it takes a lot of faith and prayer.”

Darwin and Ernie have been active on oGoing for some time and enthusiastically endorse the benefits of oGgoing membership. “oGoing has allowed us to get our message out to a variety of businesses,” says Darwin. “We’ve even found some radio show guests among our oGoing colleagues.” Ernie recommends that other oGoing entrepreneurs use the platform for some beneficial exposure. “Keep tooting your own horn on oGoing,” he says. “It’s well worth the effort!

Check out Mind the Business Radio Show here

Story editor and writer Wendy Alexander is an oGoing small business member. 
Wendy is an award-winning Sacramento writer and principal for wendywrites Writing and Editing Services, which provides communications consulting to business, government agencies and nonprofits.

About oGoing
oGoing is USA's leading social network for small business. oGoing is an amazing platform and network to Share Your Story, Get Found Online, Online Business Networking, Social Media Marketing, Boost SEO and Attract New Customers. Join oGoing Now



oGoing Small Business Spotlight Faye Kitariev, Performance Mastery Coach

clock September 3, 2015 14:53 by author Ogoing Team

Empowering Life's Purpose


oGoing member Faye Kitariev is a performance mastery coach, author and speaker who encourages and empowers people in five pillars of high performance. She gives her clients a sense of clarity, energy, courage, productivity, and influence so they can realize their purpose and make a difference in the world. “One of my unique qualities is the ability to see the unlimited potential within each person,” says Faye. “I inspire my clients by helping them to see this truth for themselves.

Defeating a Negative Mindset

oGoing member Faye Kitariev is a performance mastery coach


Faye is a former competitive figure skater and Olympic skating coach who, as a young girl, was thrown out of her skating academy because of an abusive coach. She later met another coach who saw Faye’s potential and became a huge influence on her life. “This woman believed in me, and I wanted to do my best for her,” recalls Faye. “My new coach helped me overcome a mindset in which I saw myself as a victim.”


In part because of her mentor, Faye became a coach herself and taught skating for 25 years. Her most famous student, Sasha Cohen, won an Olympic Silver Medal in the 2006 Olympics. In 2011, Faye extended her services to “athletes” in all walks of life, or “Life Skaters,” as she calls them. Faye equates succeeding in business with winning in sports. “To be successful, you have to keep getting up even if you fall, just like an athlete,” she explains. “You just don’t quit.”

Underpromising and Overdelivering


Applying her business philosophy – underpromise and overdeliver – Faye strives to be a world-class leader in her field. As a life-long “solopreneur,” she loves that she can choose her business model and work from anywhere in the world. Faye attributes her success to being consistent, knowing what she wants, and committing 100 percent to every undertaking. “I don’t separate business from life,” she says. “My work is my lifestyle, my purpose and my mission, and I believe that I was put on this planet to serve and to teach. There’s no question in my mind that I should do anything else.”

Coach Faye Kitariev with students


Faye’s passionate approach helps her teach people not to see themselves as victims, but to find strength and empowerment within. Her passion has also impacted her business by enabling Faye to focus on her vision, meet challenges and ultimately solve problems. She doesn’t skimp on anything, but gives away her knowledge, compassion, love, and experience freely. “I love people and see the best in them!” explains Faye. “When I work with clients, I want them to go to the Olympics. Their success is my success! It’s much more personal than any money I could make.”

Giving Back on oGoing


Faye loves the unique platform that oGoing provides to businesses “oGoing is personal! It’s about people, it’s about relationships, it’s about connection,” says Faye, who encourages other entrepreneurs to nurture their oGoing colleagues. “Share your insight, give value and be grateful for the wisdom of others,” she offers. “Generosity is the name of the game. The more you empower and inspire others, the more they will follow you back.”

Learn more about the amazing Coach Faye here.

Story editor and writer Wendy Alexander is an oGoing small business member. 
Wendy is an award-winning Sacramento writer and principal for wendywrites Writing and Editing Services, which provides communications consulting to business, government agencies and nonprofits.

About oGoing
oGoing is USA's leading social network for small business. oGoing is an amazing platform and network to Share Your Story, Get Found Online, Online Business Networking, Social Media Marketing, Boost SEO and Attract New Customers. Join oGoing Now



oGoing Small Business Spotlight, Steve Gambhir of Ergo 21

clock September 1, 2015 12:31 by author Ogoing Team

What's So Extreme About A Seat Cushion?

Steve Gambhir of Ergo21

Ergo21's website slogan reads, “Comfort. Joy. Happiness.” It’s a fitting description for the company’s product, the Ergo21 Extreme Comfort Seat Cushion, which uses advanced LiquiCell Technology to help customers sit hours and hours without aches or soreness. Company president and oGoing member Steve Gambhir used to drive four to six hours a day in LA traffic setting up merchant credit card processing accounts. “I tried using a different cushion every month to relieve the back pain from long hours in the car,” Steve recalls. “Finally, my wife said, ‘Why don't you design your own cushion?’ so I did.”

 

Innovative LiquiCell Technology Improves Circulation

LiquiCell Technology strategically places low viscosity fluid inside the cushions’ ultra-thin cells to reduce discomfort associated with prolonged contact between the body and an object. The liquid stays in constant motion, letting the body glide and float. This provides instant comfort, reduces numbness and improves circulation by 150 percent. “We’ve had countless reviews on Amazon from people who sit for long periods in office chairs or wheelchairs,” explains Steve. “These customers report that their sores went away and they can now sit for hours without any discomfort.” Since LiquiCell performs better than gel, foam or air, it’s even being used in hospital beds to prevent pressure sores and skin breakdown for patients who cannot move.

 

One Seat Cushion Size Doesn't Fit All. Ergo21 Finds An Answer, Actually Five

Steve quickly discovered that one cushion size definitely wouldn’t fit all. Ergo21’s biggest challenge has been to accommodate all kinds of users and their different sizes, weights and needs, plus the seemingly endless variety of office and home chairs, car and truck seats, wheelchairs, patio chairs, and travel seats – all of which demand cushions of varying sizes and shapes. “We poured over thousands of marketplace reviews and cushion designs and every review we received for our own cushions,” says Steve. “I even called many Ergo21 users personally to see how we could improve our product line, and then it was back to the drawing board.”

 

Ergo21 Seat Cushions Provide Instant Relief from Back Pain

The result: Ergo21 now offers five cushions specifically designed for different applications. Each model reduces fatigue and helps with tail burn and buttock, hip, leg, and sciatica pain. Many of Steve’s customers have tried 10 to 12 cushions before finding a Ergo21 solution, and they’ve contacted him about their success stories. One man who had injured his tailbone seven years ago and couldn’t drive more than 10 minutes without pain called to say that the first time he tried the Sports Cushion, he drove 180 miles pain free. Ergo21 has recently introduced pillow cushion, mattress overlay and bike cushion. Another interesting fact: All Ergo21 seat cushions are proudly made in USA.

Personal Interaction With Customers

This personal interaction with consumers is a big reason why Steve joined oGoing. He appreciates the platform and exposure to 12,500 businesses offered by the network. Steve also believes that oGoing has been a big help with his company’s biggest challenge: promoting Ergo21 cushions to target markets via social media and other online channels. In fact, he’s received quite a few calls from HR managers on oGoing looking for a solution for their employees who sit all day long at their desks and or drive long distances.

However, Steve’s presence on oGoing essentially reflects his business philosophy of making sure Ergo21 provides excellent customer experience. “We want to provide our customers the comfort they are looking for,” says Steve. “We feel a deep sense of gratitude when customers call us and say that our cushions have changed their life.”

Learn more about the Extreme Comfort Ergo21 seat cushions.

Story editor and writer Wendy Alexander is an oGoing small business member. 
Wendy is an award-winning Sacramento writer and principal for wendywrites Writing and Editing Services, which provides communications consulting to business, government agencies and nonprofits.

About oGoing
oGoing is USA's leading social network for small business. oGoing is an amazing platform and network to Share Your Story, Get Found Online, Online Business Networking, Social Media Marketing, Boost SEO and Attract New Customers. Join oGoing Now



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