Ogoing is a Small Business Social Network with Big Vision and Mission

clock March 12, 2012 20:33 by author Ogoing Team

Ogoing is an exclusive social network for small business! Ogoing Founder & CEO Sanjay Dalal created Ogoing to provide small businesses the easiest and best platform to connect, share, network and promote their products and services using cutting-edge social media. Dalal's vision is to help over one million small businesses through Ogoing within the next three years.

Ogoing is indeed a Small Business Social Network with Big Vision and Mission!

How will Ogoing achieve this huge milestone?

1. By providing small businesses, entrepreneurs, startups, business owners and SMBs the best and easiest to use social networking service. Our goal is to make Ogoing extremely simple to use, and yet provide key features and functionality that make business sense.

2. By asking all businesses who join to refer and share their Ogoing profile with their business contacts! Have you shared Ogoing with your contacts? Founder Sanjay Dalal's profile can be found here: http://ogoing.com/sanjaydalal

3. By taking some calculated risks. Ogoing will try many new marketing programs and campaigns to drive small businesses to join, connect and use Ogoing. Some programs are already running. Some are being thought out at this moment! Have great ideas?

4. By expanding our team. So far, Ogoing has operated with a very nimble team because Sanjay Dalal has been bootstrapping the company with his own money. It is now time to grow, and get a real team going!! Want to join?

5. By some divine luck and support from angels, investors or partners. Ogoing believes in good karma! If our karma is good, hopefully some partners or angels will help Ogoing grow. Want to help?

Get Your Small Business Going On Ogoing Today!! Go BIG with Ogoing, and Grow with cutting-edge social media.  Join Now

Start Up Success: Foodspotting by Soraya Darabi

clock August 3, 2011 11:39 by author Ogoing Team

Foodspotting, a network that connects foodies with one another through reviews and mainly photos for all the hungry food enthusiasts all around the world. Soraya Darabi, 27,  the marketing, branding, and promotional director for the start up talks about her experiences with Foodspotting and the other hats she wears on her businesss venture.

An interview conducted by Mashable.com, asks her questions about herself and social media today. A year ago, Soraya met Alexa and Ted, the CFO, and CEOs of Foodspotting, when she met them through a mutual friend about food, and how to incorporate it through technology.  " I was grown up in a foodie household," she says, talking about how her mother was a chef and her aunt was a caterer.

From the get go, she knew she wanted to work within social media and technology. After graduating form college in 2004, she worked for Sony Music in D.C. and began following trends of the internet and saw how powerful it was moving. From there, she later worked for the Washington Post and wanted to experience the newsroom, since during that time it was an eager environment to be in. It gave her time to learn the traditional and new media revelations of RSS.

She later moved to New York to work for media and from there, she explains that after seeing three young guys sell Reddit in 2006 to Conde Nast, one of the biggest publishing syndication, best known for Vogue US, she was amazed by how young and smart these guys were. Selling an amazing product for students to  use for their web properties. She then knew she wanted to work in social media and began to  go to news tech sites daily and how the media world was slowly taking over.

Besides being a director of promotions at Foodspotting, Soraya also works for ABC News for marketing and advises on the side to small start up businesses. She recently advises for Arcitezier, which is network of architects and for those who love design concepts. Since she was also an art history major, she says she finds it inspiring to work with great, creative thinkers. The site allows anyone to connect and enjoy the great power of design. She feels accomplished on how the start up flourishes to what it is today.

Lastly, she finds women in the industry and in media are quite powerful. She gives the example of Caterina Fake, a great media turner since she founded Flikr. She loves that women like that are exceptional and have the idea to change the landscape of media and technology, which she has.

Coming from a small town, she never thought this was ever going to happen to her. So the last idling question is.. "What is her advice with aspiring entrepreneurs and businesses?"

"Don't just  jump into working at a a startup or creating a small business just beause you think it will be a world of fun and games." she explains, " it is much harder and so much more work than you imagine. The tech industry can be volatile, so toughen up!" She also says if you're not risk averse, you must put your heart into it and the lasting value and the right team making the product a reality, you must do it.

"Take the chance now since the recession is where entrepreneurs are rising, execute your idea and make it great, give what your target audience wants."

Isn't that so inspiring for a 27 year old? She is completely passionate and works so hard for what she does! What do you think of her ideas and article?

Join Ogoing for latest updates!

Looking for potential employees for your start up?

clock July 25, 2011 14:33 by author Ogoing Team

One way to know what's fresh out in the workforce would be social media. Start ups should consider useing social media as a recruiment tool and when executed preporly, social media offers recruiting manager a larger applicant pool and more access to information that will enable them to a better pre screen and filter candidates, and also a line of communication to the potential gires themselves.

it is also important to avoid spamming people and getting your business nowhere fast. It's atricky balancing act but by being respectful, honest, and humane, you next hire might come off twitter or Facebook.

An interview conducted by Mashable, a group of young entrepreneurials talk about the best ways to use social media to find top notch talent for your business!


    Use social media to get the talen t to you.  You shouldn't have any problems for anyone want ting work for you and they would be gladly to contact.

TWO: Tweet with hashtags
   By using twitter, promotion on new openings and using specil hashtags for j bs will get attention to the right candidates.

THREE: Twitter is your best friend
     search for talent by twitter search and hastags and erms relevant to your industry. Create a list and evaluate their Twitter activity by looking at their number of dollowers as well as the quality of their tweets.

FOUR: Pick the folks you want
      when you're a star up, you have o make sure you have the right team to help coordinate with the workload you have.

FIVE:Have a contest
     choose an imporatan trait tha you're looking for an host a contest via social media. Get creative with submissions and guidelinds and chare the contest with influencers and hubs and invite them to the talent your way.

SIX: Get a referrel
     Referrels are a liveligood for a business. Ask your social media contacts of leads for any new postion open for their company.

SEVEN: Listen, converse, and engage
      monitoring job trends or twitter in keeping you job board updated is alaso a great pull strategy.

EEIGHT: Youtube your vision
     record a short video describing your vision, progresss, and motivation and then share the video via socail media.


Looking to network through jobs? Join Ogoing!


Elements to the success of a start up company

clock July 12, 2011 22:20 by author Ogoing Team

To ensure that your start up doesn't get fried within the next couple of years or so, according to an article on mashable, there are several key things that you need to better your start up!

1) Hire great coders
   Everyone knows that first impressions are everything and unfortunately, it also means the way you represent yourself with an online presence. Find a great programmer that will make your aesthic for your website presentable and someone that knows what they're doing. Wasting time and money on someone that isnt in shape will cost you the revenue and business for your start up.

2) Launch your product site ASAP
     As soon as you have a great service or product to sell, the more exposure you can get by networking out. Even if you want to add several more things to your website or service, do not postpone the launch. You can always do improvements later on and tell your clients when its added. If your site is a mess, just let your viewers know that it isa a Beta version and further improvements are on its way.

3) Identify your target audience
     If you're creating a product, make sure that you understand it and that your target audience knows it as well. Know what your clients need and what they will be paying for!

4) However, don't focus on one small niche
     Make sure you ressearch your product and be well aware of what the scale of consumers are interested in. It is a good idea to target a small audience however, the downside is that you may not gain a profit from it. Evolve your original idea into a diverse market and the probabily of growth later on.

5) Get enough funds before you start!
     Estimating profits from teh get go is challenging especially starting up. It is impratnt to retail enough money to develop the final product and your users will love it. You don't want to waste time asking for more funds or spending more money than you should to get the return invetment. Make enough money to show a major milestone.!

6) Watch what you spend
     Lets face it, start ups waste money..everyday. By outsourcing a variety of activities, startups can become less expensive than it really is. Hiring a large team too early on can burden your business. Make sure that the functionality of the person working will drive the business. Also determine whether a person can be hired as a short term. Employee salaries contribute to high overhead expenses and sheould be carefully controlled at the beginning!

7) Have a team of like minded people
    A start up can be time consuming, so diviide the work with trusted partners with similar skill sets that you will be able to bounce ideas off of one another. If you cannot handle all the jobs in the business and that you cannot trust a partner, it is wise to rethink your idea and tweak it for your sanity.

8) Take a risk..
     Lastly but surely, you need to put 100% if not more, into this startup. Every minute wasted is an opportunity a competitor can beat you in the market. This might also mean, quitting your day job. Now that you dedicate all your time to your startup, you will have more dirve to successfully get it to the market, because your livelihood depends on it.

Personally, Number eight is very tricky to follow and I believe you should NOT quit your day job since you might need the money later. But I do advise working on this start up, before and after work, during your break and lunches, and any available time you can to get this product out. You can not be certain that even when building a product, you will need some income to live off of.

I hope that you found this article interesting and enticing to benefit your startup!

Join Ogoing, the start up for small businesses!

A change of direction gives start ups new growth

clock July 11, 2011 09:38 by author Ogoing Team

Stumbled upon an article on how start ups instantly saw change after changing several things. New improvement and growth was altered and gave these start ups new life.

According to Mashable, there are pros and cons about being a start up. Being a start up can either be the next success story or  joining a deadpool. Like anything, depending on how quickly the market changes, start ups usually have the most gain from pivoting and most can from a missed opportunity.

Still debating whether or not your start up is in between the two? Don't worry, depending on what kind of product your selling, you must remember who your audience is and if your concept is good. Sometimes also thinking about how you're marketing the product is key too. However, start ups are fortunately providing  examples of successful adaption.

There were many start ups that I've featured on this blog before but today, I will only talk about one. Interesting enough, Yelp was actually a start up company. Started by Jeremy Stoppelman and Russel Simmons, the company emerged in 2004 as an automated system for emailing recommendation requests to friends. After starting out and not having alot of feedback digitally, the concept fell flat.

something strange suddenly happened. Users began just writing reviews for fun. When the owners saw this change happen, they instantaneously went off  as an "online reviews for local businesses". What was a crumbling automated system for emailing turned into 50 million users a month and about 17 million reviews online. Crazy how it turned out to be be huh?

I met one of the head directors for Yelp OC whose team is still fairly small but emerging in the area. The site recently made overseas to the UK and the site continues to grow through frivolous insights of everyone. One sticking out is reviewing food and now with Groupon (another start up), users able to get rates on restaurants and review them on Yelp. Strangely, the two start ups aren't the owned by the same, but are driving business on both ends.

Will you be the next start up that will change the trend?

Join Ogoing to see how!


Sign in