Using Social Networking for Marketing Your Small Business

clock May 13, 2012 13:12 by author Ogoing Team

By now, you must be familiar with the many benefits of online social networking for small business marketing. But if this is your first time to venture into the world of social media marketing, here are some suggestions to effectively harness social networking sites to build your brand and promote your business.

  1. Use social networking sites to familiarize people with your area of expertise and create interest in your business. For example, if you are starting a software company, you can post videos on your Facebook wall offering tips and troubleshooting advice on commonly-encountered PC problems.
  2. Build relationships with your customers by maintaining conversations with them. One of the most essential social networking for business marketing techniques is engaging with your customers, and one of the ways you can do that is by using your Facebook wall or Twitter account to solicit feedback from them about your products or customer service, and then responding promptly and directly to any concerns that may be raised.
  3. Use social media to target a specific customer base. Sites such as Facebook, Google+ and LinkedIn allow you to create ads that are targeted to particular user groups, i.e. college students or business professionals, based on their profiles. You can use this social networking for small business strategy to boost sales by promoting your services to people who are genuinely interested in availing of them.
  4. Use social networking sites to run promotions that will not only get new customers to sample your products but also reward loyal customers by giving them discounts. For example, you can use your Facebook Fan page to offer printable coupons that can be redeemed for discounts or Tweet your followers about an upcoming sale.
  5. Use your Facebook and Google+ pages to make customers more connected to the company by posting greetings and company updates directly from you. Customers will appreciate hearing from you about what the company is doing to improve its products as well as the latest updates on its activities.

If you have not yet established a presence in a social networking site, why not start by signing up for an account with oGoing? oGoing is an easy-to-use social networking site that allows you to build a unique online profile for your small business, as well as establish links, not only with your customers but also with employees, colleagues and other oGoing community members. And if you already have a Facebook or Twitter account, you can easily incorporate your oGoing account into your overall social networking for business strategy since oGoing fully integrates with these sites. oGoing promotes your products and services for free, finds new customers and accelerates online sales. Get your business going on oGoing today! Join now



Small Business Social Media and Social Networking

clock April 28, 2012 14:14 by author Ogoing Team
Boost your small business on Ogoing small business social network
If you own, manage or promote your small business, have you joined a social network or two? What results have you seen from joining a social network for your business? Simply put, has it been worth your while? We are talking about social networks which are external for your small business.

There are many social networks to consider today of entrepreneurs! What network works best for your company? What criteria would you use, as you evaluate social networking that helps you boost your business?


Here are the top three reasons why you should get started on a social network or two for your business:


1. Get more prospects and customers
- Ask yourself, why your small business does any marketing at all? What is the primary reason for having a company website? Where do you find your prospects? How do you convert your prospects into real customers? A social network must ultimately result in driving more leads for your business. Although the lead funnel may not happen overnight, it must happen within weeks to months. There is a common misconception that when a business has more followers or fans, it will drive more sales. The quality of contacts matter the most! Your business may have thousands of followers, but very few may be interested in buying anything. How would you drive quality leads? Social Networking is not a get rich quick game. Rather, it takes time and patience to build a real following (unless you are an established brand or celebrity such as Coke or Lady Gaga). Be real on a social network! Share expert information and insights. Provide free stuff, discounts, coupons or loyalty points. Keep your readers intrigued with quality information. The more you stay true, the more prospects and customers you will garner, eventually!  

2. Increase customer loyalty
- This by far has been the biggest claim to fame for small business social networking. A social network brings you closer to your customers and gets them engaged. In some cases, your customers may get too close! On the one hand, your business can cleverly leverage social networks to provide better customer service, get proactive customer feedback, obtain recommendations, and even get customers to share great ideas. However, if you open yourself for customer service, get ready to hear an earful. Customers won't shy away from sharing their negative experiences over and over again publicly. Hear them out! Be a great listener. Apologize. And follow through by providing excellent customer service. Turn that negative customer experience into a positive one! An irate customer who gets great customer service can become a happy and loyal customer for life. Icing on the cake: Customers see that you care!

Now that your small business has opened this new social network channel for providing transparent customer service, stage two will include asking these customers for feedback on everything... for instance, a new marketing campaign and asking them to vote for the one they really like, or a new product feature or enhancement and hearing their thoughts. The loyal customers would be more than happy to share favorable recommendations and testimonials. The unhappy customers will likewise share negative views. Be ready for both! The goal for your local business is to get more positive reviews; at least four stars or better. Better the reviews and ratings, better the potential of attracting new prospects. Finally, receptive customers will likely share new ideas about your brand, current products, competition, and trends. Social Networks can act as great vehicles for increasing customer loyalty, and extracting maximum value from your customers.
 

3. Become The brand
- A social network is quite possibly the biggest brand equalizer. It sure is great to have the brand and following of a Nike or Starbucks; but, by the same token, a greater brand means even greater scrutiny. You are always under the microscope of corporate social responsibility, and what you think, say and do is analyzed 24/7 by the press, customers, competition and everyone at large. Say or do one bad thing, and your brand gets a huge hit! And in most cases, an irreparable one. On the other hand, if you are a small, niche brand, the social network can do wonders for your business! You can become the most relevant brand for your market by doing the things that matter most for your customers, partners, suppliers, and the community. How you become The Brand? By doing good business. By delivering quality service. By sharing profits. By helping good causes. By caring for your community. Each good action that you undertake adds to your brand value. These actions will transform your brand into the most powerful brand in the marketplace. It takes time to build that brand, and become the word-of-mouth brand that resonates with Kleenex, FedEx or WebEx. Sharing and Caring go hand in hand with Networking. Brand prominence can't happen without investing into planning, goal setting and executing, and staying the course. Hiccups will happen. However, if you follow the best practices of delighting your customers over and over again, you can establish a strong local brand presence, one that customers will remember and recommend.

What social network can do all of the above for your small business? LinkedIn is great for professionals, Twitter works for celebrities and big brands, Facebook is amazing for consumers and friends, Yelp is superb for reviews and retailers, Google Plus is great for getting that jump start, YouTube is tops for business videos and stories, Foursquare is great for checking in, Pinterest gives you an online pinboard, and the list goes on...


If you are a small business that wants it all, a great business profile, a place to promote your products and services, offer latest deals, find new customers, make new connections, and boost your brand, take a look at Ogoing.
Ogoing is the fastest growing social network for small business. Check out Ogoing today, and turbo charge your social media.


Social Media Bootcamp on Feb 16 in Orange County

clock January 30, 2012 10:27 by author Ogoing Team

Ogoing invites you to Social Media Marketing boot camp workshop for small businesses, entrepreneurs, startups, owners and SMB on Feb 16 in Orange County.

Ogoing will help you become a social media expert, and share tools and best practices that will help accelerate your sales and boost your business. Ogoing is an exclusive small business social network that helps small businesses efficiently expand their local customer contacts through an easy to use social networking platform. Ogoing has trained over 100 Southern California businesses through the social media bootcamp. Social Media Bootcamp

 

Learn More and Register



Ogoing Small Business Social Network - Join Now

clock April 28, 2011 14:02 by author

Sanjay Dalal, CEO & Founder, Ogoing Inc. introduces Ogoing Small Business Social Network.

Sanjay Dalal, CEO & Founder, Ogoing, introduces the exclusive small business social network Ogoing! Ogoing revolutionizes social media marketing for the small business.

In this video, Sanjay talks about:
1. What is Ogoing?
2. What are the challenges for a small business, entrepreneur or startup?
3. What are the key benefits of joining Ogoing?
4. How Ogoing will help my business grow?

Join Ogoing today, promote your products, find new customers, jump start sales, and grow your business with social media! Join Now: http://www.ogoing.com



Social Media Marketing for Business

clock April 25, 2011 11:38 by author

I am pleased to announce the latest social media marketing services for businesses. If you are a small business, emerging business, entrepreneur, startup or growing business, I invite you to test drive OGoing Social Media Marketing & Social Networking Services. I am confident that OGoing Social Media will help you promote your business online, find new customers and jump start your sales faster! Guaranteed!

OGOING helped my business grow 20% within six months!
Satisfied Orange County Client (our client is a business association focused on helping small businesses with new opportunities, networking and education).

Small Business Social Media Marketing - OGoing

Expand Your Reach and Increase Your Earnings With Advanced Social Media!

Online networks are rapidly supplanting face-to-face interactions, making social media expertise an absolute necessity to succeed in today’s marketplace. A recent Forrester survey found that in the U.S. alone, 55.6 million adults visit social networking sites at least once a month.* The research firm predicts that social media marketing spend will grow from $716 million to $3.1 billion in just five years, at a compound annual rate of 34%.

There is broad recognition within the business community that building social media marketing campaigns is something worth investing in heavily. Several major corporations – such as Burger King, Walmart, Starbucks and Pepsi – have had great success with their early ventures in social media, and are likely to continue to invest substantial sums in this area of Internet marketing.

Some other indications of the importance of social media marketing include:


    * In the 2010-11 edition of its Occupational Outlook Handbook, the U.S. Bureau of Labor Statistics projects that many public relations departments and firms will increase their use of social media specialists in the coming years, meaning many more job opportunities for those trained in the field.
    * For the first time in 23 years, Pepsi did not run a Super Bowl commercial. Instead, the company chose to invest the money they would have spent on Super Bowl airtime on an expansion of their social media marketing campaign.
    * A recent Forrester survey reported that some 95% of Internet marketers are expecting to either maintain or increase their spending on social media.
    * Recent data released by Twitter indicates that it is being used for more online searches than both Bing and Yahoo combined, and is second only to Google in terms of search volume.
    * Ben & Jerry’s recently announced that they will discontinue their email marketing in favor of an increased investment in their social media campaign.

Social Media Marketing is not just for big businesses. Ogoing wants to bring the benefits of social media to the small business!

Ogoing Social Media Marketing Services for your Small Business. A real solution for every budget!

Social Media Marketing Pro Edition
GROW your business with oGoing! Expand your contacts, brand and sales! Now! For $39 a month. Learn more

Small Business Social Media Max Edition
Social Media Marketing tailored for your small business on oGoing and major social networks! At only $99 a month. Learn more

oGoing Social Media Services for Small Business
A Suite of Services for growing small businesses and startups from $149 monthly to $449 monthly. Learn more

Social Media Professional Edition
The Works – Power your brand, Jump Start sales, and Build an engaging social media presence! Take your marketing to the next level! For $499 a month. Learn more

OGoing offers social media services for small business in all major industries.

Contact us today to get going, and drive your small business forward with social media!

OGoing Social Media Social Networking for Small Business

Main Phone: 1-949-288-6880

Connect with me:
Sanjay Dalal
CEO / Founder OGoing Inc.
Small Business Social Network
http://ogoing.com/sanjaydalal


Social Media Marketing Services for Business

clock April 8, 2011 05:12 by author

OGoing Social Media Social Networking for Small Business

I am pleased to announce the latest social media marketing services for businesses. If you are a small business, emerging business, entrepreneur, startup or growing business, I invite you to test drive OGoing Social Media Marketing & Social Networking Services. I am confident that OGoing Social Media will help you promote your business online, find new customers and grow your business faster! Guaranteed!

OGOING helped my business grow 20% within six months!” Satisfied Orange County Client (our client is a business association focused on helping small businesses with new opportunities, networking and education).

Suite of OGoing Social Media Services for your Business:

Social Media Marketing
GROW your business with OGOING! Expand your contacts, brand and sales! Now!

Small Business Social Media
Social Media Marketing tailored for your small business on major social networks!

Business Social Community
Dedicated, exclusive social community for your business to build loyalty & repeat business!

Social Media Professional
The Works – Power your brand, Jump Start sales, and Build exclusive community!

Download our OGoing one-page brochure that showcases our social media services, and contact us today to grow your business! OGoing offers social media services for business in all major industries.

Download OGoing Social Media Services Brochure

Contact OGoing today to get started:

Main: 1-949-288-6880

email: sales at ogoing dot biz



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