Small Business Social Media Marketing Best Practices by oGoing

clock July 29, 2013 07:16 by author Ogoing Team

Small Businesses and SMB are embracing social media to promote their brand, increase online visibility, build quality website traffic, provide effective customer service, generate warm leads and attract new customers. oGoing presents best practices for small business social media marketing

Irvine, CA (PRWEB) July 29, 2013

oGoing Small Business Social Network

"Social media marketing and networking helps small business owners, marketers and SMB professionals do more with their customers: connect more, engage more, service more, learn more and promote more." Sanjay Dalal, founder & CEO, oGoing. "oGoing provides an amazing social network and social media marketing platform for small business."

Many business owners, entrepreneurs and SMB need help managing their social media. The experts at oGoing have created a highly affordable social media marketing package for $99 monthly. Learn more about the oGoing Max social media solution.

How effective is social media marketing? Here are some key stats:* Most businesses are spending more than one hour a day on social media marketing. Businesses generate more than 100 percent of web traffic if they have 51 to 100 followers on Twitter than those with 25 or less. Businesses nearly doubled their online traffic after they passed 1,000 Facebook likes. LinkedIn business pages have the most number of generated customers, followed by Twitter and Facebook. Google+ is effectively used by marketers to grow their SEO ranking and increase online visibility. oGoing integrates with Facebook, Google+, LinkedIn and Twitter.

Many online users and shoppers rely on social media to make a purchasing decision, or purchase a product or service through a recommendation on social media. Majority of social media users are more likely to buy a product or pay a service from a business connected with them.

oGoing presents Seven Best Practices for Social Media Marketing for Small Businesses and Professionals:

1. Get started with one or two social network channels; preferably where the customers are, and stay with these channels for at least six months. Don't fall in the trap of starting with too many channels. Stay focused and work hard to create an engaging presence.

2. Spend some time creating a beautiful profile! First impressions matter; customers want to get excited and inspired when they connect on these social media channels. Begin sharing the channels with the customers through the website, emails, business cards, blogs and more!

3. Follow the customers, promote the customers, and reply to their updates. The best way to engage with customers is listen to what they are saying, promote their key updates, and reply to updates wherever possible.

4. Ask lots of questions. The best way to start discussions and immerse your audience is asking questions about a particular industry, new products, current trends, news and events, products and services, and more. Customers are always looking to respond to questions.

5. Share educational, valuable and inspiring content with the customers, especially when traffic is at its peak i.e. when most of the customers are online on the social networks. Be creative and edgy when sharing. Always include a call to action in the content, such as a link to a white paper, an article, invitation to an event, or something relevant.

6. Provide customer support and obtain feedback using social media. This is often the best and easiest way to get going on social media. Ask customers to share their support issues, comments and concerns on social media. Create a separate handle to deliver customer service.

7. Analyze, reflect and re-charge. Social media marketing has to yield positive results versus set goals. "How effective is the social media execution?" Analyze the results, reflect on what worked and did not work, and re-charge the batteries to do more. Be flexible and nimble.

About oGoing
oGoing is USA's leading social network for small business. Over ten thousand entrepreneurs, small business owners, startups, service providers and SMB are using oGoing to connect, share, network, promote and grow their business using the latest social media. Grow website traffic, improve SEO ranking, get B2B leads and attract new customers on oGoing. Join oGoing today and Jumpstart social media. Join Now

*source:

SocialMediaToday, Placester, MarketMeSuite



Business Networking Redefined - Ogoing Social Network

clock September 3, 2012 12:10 by author Ogoing Team

Get Real Leads on Ogoing Small Business Social Network Small Business Owners understand the real value of business networking. How many networking events do owners, startups, entrepreneurs and service providers attend to generate new leads? Many go to at least one networking event a month to meet and interact with new professionals, and learn what they do. When they are at the event, owners share what they do, find common points of interest, exchange business cards, and follow up! At large networking events or mixers, a master networker can make twenty-five to fifty new connections. Within a couple of days, a personal email is sent to the new contacts, and often, followed up with phone calls asking for a face-to-face meeting. On an average, out of the fifty new prospects one makes at the networking mixer, five to ten prospects would become leads, and agree to follow up meetings. After the follow up meetings, one or two contacts will finally convert and become a new client. It could take three to four meetings before the client commits. In essense, from the fifty new contacts made at a networking event, a really good networker can generate one or two customers after active follow-up (around 2% conversion). Face-to-face business networking takes a lot of time, effort and follow-up interactions. There are no short cuts, and there are no two ways about it!

Online Business Networking

Is there an online platform available wherein small business owners can connect with thousands of new businesses, generate new prospects, and obtain qualified leads quickly? Can this online social and business network help accelerate sales and grow your business faster?

Ogoing Small Business Social Network

Ogoing, nation's leading social network for small business, offers the most innovative platform to small business owners and service providers. Ogoing powers online business networking, social networking and social media marketing. Ogoing is the best platform to market your small business, network and share with thousands of owners, and generate new qualified leads.

Beautiful Profile

How does a business go about connecting online on Ogoing, and generating real leads? Just like face-to-face networking wherein the networker puts on a great smile and shares the best elevator speech, small businesses on Ogoing should first create an attractive business profile. Think of your Ogoing profile as your online business card or your store front! It must look amazing! If you don't have time, Ogoing can help create a great profile for you.

What's going on?

After setting up a beautiful profile, next step involves sharing what's going on at your business across various categories - offers, needs, products, services, news and events! For instance, do you have a timely deal to share with the community? What is your most pressing business need? Are you launching a new product or service that you want to talk about? How about an interesting article or best practice that can benefit your customers? Finally, are you hosting or going to an event to network and connect? More "what's going on" updates an owner shares, better the visibility they get on the Ogoing social network and the Internet, and greater the interest your profile will generate from community members and prospects.

New connections

It's time now to make new connections! After setting up a great profile and sharing frequent updates, Ogoing provides you the best platform to connect with new business contacts. Just go to Find Business after you login, and begin searching for your ideal prospects or future clients. For instance, what industry category would they belong to? Are you looking for local or national contacts? Should you care whether the contacts you find are active or less active on Ogoing? Ogoing gives you all the contacts prioritized by their profile completeness, number of following users, number of followers and updates. So you can be rest assured that the contacts that Ogoing shows you first are in all likelihood the most active Ogoing members.

Connections to Leads

Once you research and find the perfect business contacts, you must begin following them. Connect with as few or as many businesses you want. Ogoing does not restrict as to how many businesses you connect to. Once you connect, go ahead and mention these businesses on Ogoing. Learn more about them, and Promote them to the community and on various social networks! In essence, engage with your potential contacts. The more you engage with them, the more they would be interested in what's going on with you, and connect back with you. When the contacts you follow on Ogoing connect back with you, that's when you have a qualified lead! Now, it's your turn to goad this contact into a face-to-face or an online meeting. Did you know that Ogoing provides a built-in messaging system wherein you can send short emails to your contacts? Not only that, Ogoing provides email address of every member! Just go to the member profile page and click on View email address. Ogoing makes it very easy for you to add real business contacts to your database, and help them convert to qualified leads.

Did you know that many active Ogoing small business profiles get first page ranking on Google, Bing, Yahoo and major search engines? 

In summary, Ogoing is the most innovative online platform for:

1. Small business marketing
2. Small business networking and 
3. Small business lead generation

 

Have you joined Ogoing, nation's leading and fastest growing social network for small business? Join Now



Small Business Social Media and Social Networking

clock April 28, 2012 14:14 by author Ogoing Team
Boost your small business on Ogoing small business social network
If you own, manage or promote your small business, have you joined a social network or two? What results have you seen from joining a social network for your business? Simply put, has it been worth your while? We are talking about social networks which are external for your small business.

There are many social networks to consider today of entrepreneurs! What network works best for your company? What criteria would you use, as you evaluate social networking that helps you boost your business?


Here are the top three reasons why you should get started on a social network or two for your business:


1. Get more prospects and customers
- Ask yourself, why your small business does any marketing at all? What is the primary reason for having a company website? Where do you find your prospects? How do you convert your prospects into real customers? A social network must ultimately result in driving more leads for your business. Although the lead funnel may not happen overnight, it must happen within weeks to months. There is a common misconception that when a business has more followers or fans, it will drive more sales. The quality of contacts matter the most! Your business may have thousands of followers, but very few may be interested in buying anything. How would you drive quality leads? Social Networking is not a get rich quick game. Rather, it takes time and patience to build a real following (unless you are an established brand or celebrity such as Coke or Lady Gaga). Be real on a social network! Share expert information and insights. Provide free stuff, discounts, coupons or loyalty points. Keep your readers intrigued with quality information. The more you stay true, the more prospects and customers you will garner, eventually!  

2. Increase customer loyalty
- This by far has been the biggest claim to fame for small business social networking. A social network brings you closer to your customers and gets them engaged. In some cases, your customers may get too close! On the one hand, your business can cleverly leverage social networks to provide better customer service, get proactive customer feedback, obtain recommendations, and even get customers to share great ideas. However, if you open yourself for customer service, get ready to hear an earful. Customers won't shy away from sharing their negative experiences over and over again publicly. Hear them out! Be a great listener. Apologize. And follow through by providing excellent customer service. Turn that negative customer experience into a positive one! An irate customer who gets great customer service can become a happy and loyal customer for life. Icing on the cake: Customers see that you care!

Now that your small business has opened this new social network channel for providing transparent customer service, stage two will include asking these customers for feedback on everything... for instance, a new marketing campaign and asking them to vote for the one they really like, or a new product feature or enhancement and hearing their thoughts. The loyal customers would be more than happy to share favorable recommendations and testimonials. The unhappy customers will likewise share negative views. Be ready for both! The goal for your local business is to get more positive reviews; at least four stars or better. Better the reviews and ratings, better the potential of attracting new prospects. Finally, receptive customers will likely share new ideas about your brand, current products, competition, and trends. Social Networks can act as great vehicles for increasing customer loyalty, and extracting maximum value from your customers.
 

3. Become The brand
- A social network is quite possibly the biggest brand equalizer. It sure is great to have the brand and following of a Nike or Starbucks; but, by the same token, a greater brand means even greater scrutiny. You are always under the microscope of corporate social responsibility, and what you think, say and do is analyzed 24/7 by the press, customers, competition and everyone at large. Say or do one bad thing, and your brand gets a huge hit! And in most cases, an irreparable one. On the other hand, if you are a small, niche brand, the social network can do wonders for your business! You can become the most relevant brand for your market by doing the things that matter most for your customers, partners, suppliers, and the community. How you become The Brand? By doing good business. By delivering quality service. By sharing profits. By helping good causes. By caring for your community. Each good action that you undertake adds to your brand value. These actions will transform your brand into the most powerful brand in the marketplace. It takes time to build that brand, and become the word-of-mouth brand that resonates with Kleenex, FedEx or WebEx. Sharing and Caring go hand in hand with Networking. Brand prominence can't happen without investing into planning, goal setting and executing, and staying the course. Hiccups will happen. However, if you follow the best practices of delighting your customers over and over again, you can establish a strong local brand presence, one that customers will remember and recommend.

What social network can do all of the above for your small business? LinkedIn is great for professionals, Twitter works for celebrities and big brands, Facebook is amazing for consumers and friends, Yelp is superb for reviews and retailers, Google Plus is great for getting that jump start, YouTube is tops for business videos and stories, Foursquare is great for checking in, Pinterest gives you an online pinboard, and the list goes on...


If you are a small business that wants it all, a great business profile, a place to promote your products and services, offer latest deals, find new customers, make new connections, and boost your brand, take a look at Ogoing.
Ogoing is the fastest growing social network for small business. Check out Ogoing today, and turbo charge your social media.


Orange County Largest Mixer - Get Your Business Going!

clock January 30, 2012 10:28 by author Ogoing Team

Ogoing is exhibiting at the Orange County Largest Mixer!


Visit us at the Social Lounge, 

Sign up for Ogoing, and

Attend our Social Media Bootcamp for half price!


Have you joined Ogoing yet, and begun promoting your business?


Ogoing small business community has grown to over 2,500 local businesses.


It takes less than five minutes to get started and boost your business!


Just go here to join the fastest growing small business social network:
 

JOIN OGOING


Sincere regards,
Sanjay Dalal
CEO / Founder Ogoing
Connect:
http://ogoing.com/sanjaydalal



Social Media Boot Camp for Small Business - Sep 15

clock August 30, 2011 09:28 by author Ogoing Team

Ogoing presents Social Media Bootcamp

What? Ogoing launches Social Media Marketing Boot camp for small businesses, entrepreneurs, startups, owners and SMBs. Ogoing will help you become a social media expert, and share tools and best practices that will help accelerate your sales. Ogoing is an exclusive small business social network that helps small businesses efficiently expand their local customer contacts through an easy to use online business networking platform. There is no cost to attend this Bootcamp.

 

Why? While the social media market is exploding, with major sites including Facebook, Twitter, LinkedIn, Foursquare, YouTube, Yelp, Reddit, Blogger, Wordpress and hundreds more, Ogoing vies to remain focused on utilizing key tools that small businesses need in order to grow their social media presence. Emerging businesses and startups do not always have the time and money to get their brand out there; however, Ogoing creates relationships between businesses in an affordable manner. Think of Ogoing as the business matchmaker.

 

Key Benefits why YOU should attend this boot camp:

  1. Learn the importance of social media today in building your social presence
  2. Create leverage to promote your brand, products and services, news and events
  3. Connect with local relevant businesses on Ogoing, and expand your social network
  4. Jumpstart your sales using the latest social media tools and best practices
  5. Manage, defend and grow your social media reputation to your advantage

 

When? Thursday Sep 15, 11:30 am to 1:30 pm.

Where?
Irvine Incubation Center
111 Academy Way, Suite 100
Irvine, CA 92617

REGISTER HERE



Ogoing Social Media Services

clock June 20, 2011 08:36 by author
Ogoing.com is an exclusive small business social network. We help promote your business, build online visibility, attract new customers and jump start sales. Go here to sign-up on Ogoing : Join Now

Ogoing offers three service plans to get your business going:
Ogoing Social Media Free Edition:
1. Your business sets up a profile on Ogoing.com without any cost
2. You promote your business to Ogoing community
3. You make new connections and find local clients

Get started by joining Ogoing: http://ogoing.com/joinOgoing

Ogoing Social Media Starter Edition:

1. Ogoing sets up your complete business profile on Ogoing.com  e.g. http://ogoing.com/mensclothier
   Relevant updates, photos, testimonials, products / services are shared by Ogoing team
   2. Ogoing promotes your products and services on Ogoing community and Twitter (on your behalf) every week
          Ogoing has about 10,000 followers on Twitter http://twitter.com/ogoing 
3. Ogoing provides Search Engine Submission / SEO of your Ogoing.com profile to over 70 search engines every month (this will drive more quality traffic to your website) 
Ogoing Social Media Starter Edition is only $49 monthly! And you can cancel any time. 
If you are interested in signing up, just go here: Sign up for Ogoing Starter Edition

Ogoing Social Media Community Edition:

1. Ogoing sets up your complete business profile on Ogoing.com  e.g. http://ogoing.com/mensclothier
   Relevant updates, photos, testimonials, products / services, deals, news, events by Ogoing team
   2. Ogoing promotes your products and services on Ogoing.com community, Twitter and Facebook (on your behalf) every day
          Ogoing has about 10,000 followers on Twitter http://twitter.com/ogoing 
3. Ogoing provides Search Engine Submission / SEO of your Ogoing.com profile to over 70 search engines every week (this will drive more quality traffic to your website) 
  4. Ogoing will find you more followers on Ogoing.com, Twitter and Facebook
5. Ogoing provides a monthly report on social media activities and promotions

Ogoing Social Media Community Edition is only $99 monthly! And you can cancel any time. 
If you are interested in signing up, just go here: Sign up for Ogoing Community Edition


Ogoing Small Business Social Network - Join Now

clock April 28, 2011 14:02 by author

Sanjay Dalal, CEO & Founder, Ogoing Inc. introduces Ogoing Small Business Social Network.

Sanjay Dalal, CEO & Founder, Ogoing, introduces the exclusive small business social network Ogoing! Ogoing revolutionizes social media marketing for the small business.

In this video, Sanjay talks about:
1. What is Ogoing?
2. What are the challenges for a small business, entrepreneur or startup?
3. What are the key benefits of joining Ogoing?
4. How Ogoing will help my business grow?

Join Ogoing today, promote your products, find new customers, jump start sales, and grow your business with social media! Join Now: http://www.ogoing.com



Social Media Marketing for Business

clock April 25, 2011 11:38 by author

I am pleased to announce the latest social media marketing services for businesses. If you are a small business, emerging business, entrepreneur, startup or growing business, I invite you to test drive OGoing Social Media Marketing & Social Networking Services. I am confident that OGoing Social Media will help you promote your business online, find new customers and jump start your sales faster! Guaranteed!

OGOING helped my business grow 20% within six months!
Satisfied Orange County Client (our client is a business association focused on helping small businesses with new opportunities, networking and education).

Small Business Social Media Marketing - OGoing

Expand Your Reach and Increase Your Earnings With Advanced Social Media!

Online networks are rapidly supplanting face-to-face interactions, making social media expertise an absolute necessity to succeed in today’s marketplace. A recent Forrester survey found that in the U.S. alone, 55.6 million adults visit social networking sites at least once a month.* The research firm predicts that social media marketing spend will grow from $716 million to $3.1 billion in just five years, at a compound annual rate of 34%.

There is broad recognition within the business community that building social media marketing campaigns is something worth investing in heavily. Several major corporations – such as Burger King, Walmart, Starbucks and Pepsi – have had great success with their early ventures in social media, and are likely to continue to invest substantial sums in this area of Internet marketing.

Some other indications of the importance of social media marketing include:


    * In the 2010-11 edition of its Occupational Outlook Handbook, the U.S. Bureau of Labor Statistics projects that many public relations departments and firms will increase their use of social media specialists in the coming years, meaning many more job opportunities for those trained in the field.
    * For the first time in 23 years, Pepsi did not run a Super Bowl commercial. Instead, the company chose to invest the money they would have spent on Super Bowl airtime on an expansion of their social media marketing campaign.
    * A recent Forrester survey reported that some 95% of Internet marketers are expecting to either maintain or increase their spending on social media.
    * Recent data released by Twitter indicates that it is being used for more online searches than both Bing and Yahoo combined, and is second only to Google in terms of search volume.
    * Ben & Jerry’s recently announced that they will discontinue their email marketing in favor of an increased investment in their social media campaign.

Social Media Marketing is not just for big businesses. Ogoing wants to bring the benefits of social media to the small business!

Ogoing Social Media Marketing Services for your Small Business. A real solution for every budget!

Social Media Marketing Pro Edition
GROW your business with oGoing! Expand your contacts, brand and sales! Now! For $39 a month. Learn more

Small Business Social Media Max Edition
Social Media Marketing tailored for your small business on oGoing and major social networks! At only $99 a month. Learn more

oGoing Social Media Services for Small Business
A Suite of Services for growing small businesses and startups from $149 monthly to $449 monthly. Learn more

Social Media Professional Edition
The Works – Power your brand, Jump Start sales, and Build an engaging social media presence! Take your marketing to the next level! For $499 a month. Learn more

OGoing offers social media services for small business in all major industries.

Contact us today to get going, and drive your small business forward with social media!

OGoing Social Media Social Networking for Small Business

Main Phone: 1-949-288-6880

Connect with me:
Sanjay Dalal
CEO / Founder OGoing Inc.
Small Business Social Network
http://ogoing.com/sanjaydalal


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