Empowering Life's Purpose


oGoing member Faye Kitariev is a performance mastery coach, author and speaker who encourages and empowers people in five pillars of high performance. She gives her clients a sense of clarity, energy, courage, productivity, and influence so they can realize their purpose and make a difference in the world. “One of my unique qualities is the ability to see the unlimited potential within each person,” says Faye. “I inspire my clients by helping them to see this truth for themselves.

Defeating a Negative Mindset

oGoing member Faye Kitariev is a performance mastery coach


Faye is a former competitive figure skater and Olympic skating coach who, as a young girl, was thrown out of her skating academy because of an abusive coach. She later met another coach who saw Faye’s potential and became a huge influence on her life. “This woman believed in me, and I wanted to do my best for her,” recalls Faye. “My new coach helped me overcome a mindset in which I saw myself as a victim.”


In part because of her mentor, Faye became a coach herself and taught skating for 25 years. Her most famous student, Sasha Cohen, won an Olympic Silver Medal in the 2006 Olympics. In 2011, Faye extended her services to “athletes” in all walks of life, or “Life Skaters,” as she calls them. Faye equates succeeding in business with winning in sports. “To be successful, you have to keep getting up even if you fall, just like an athlete,” she explains. “You just don’t quit.”

Underpromising and Overdelivering


Applying her business philosophy – underpromise and overdeliver – Faye strives to be a world-class leader in her field. As a life-long “solopreneur,” she loves that she can choose her business model and work from anywhere in the world. Faye attributes her success to being consistent, knowing what she wants, and committing 100 percent to every undertaking. “I don’t separate business from life,” she says. “My work is my lifestyle, my purpose and my mission, and I believe that I was put on this planet to serve and to teach. There’s no question in my mind that I should do anything else.”

Coach Faye Kitariev with students


Faye’s passionate approach helps her teach people not to see themselves as victims, but to find strength and empowerment within. Her passion has also impacted her business by enabling Faye to focus on her vision, meet challenges and ultimately solve problems. She doesn’t skimp on anything, but gives away her knowledge, compassion, love, and experience freely. “I love people and see the best in them!” explains Faye. “When I work with clients, I want them to go to the Olympics. Their success is my success! It’s much more personal than any money I could make.”

Giving Back on oGoing


Faye loves the unique platform that oGoing provides to businesses “oGoing is personal! It’s about people, it’s about relationships, it’s about connection,” says Faye, who encourages other entrepreneurs to nurture their oGoing colleagues. “Share your insight, give value and be grateful for the wisdom of others,” she offers. “Generosity is the name of the game. The more you empower and inspire others, the more they will follow you back.”

Learn more about the amazing Coach Faye here.

Story editor and writer Wendy Alexander is an oGoing small business member. 
Wendy is an award-winning Sacramento writer and principal for wendywrites Writing and Editing Services, which provides communications consulting to business, government agencies and nonprofits.

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