Business Social Network App for iPhone and iPad

clock December 20, 2012 18:13 by author Ogoing Team

oGoing Inc. Launches Business Social Network App for the iPhone and iPad

oGoing founder and CEO, Sanjay Dalal, introduces the amazing new business
social networking app for the iPhone, iPod touch and iPad.

IRVINE, Calif., Dec. 20, 2012 (GLOBE NEWSWIRE) -- via PRWEB - oGoing launches
an industry-first social networking app for business on the iPhone, iPod touch
and iPad.

"Members instantly promote their products, share their latest deals and
services, post their news and events, express their business needs, and
connect with thousands of potential customers on our amazing oGoing business
social network app," said Sanjay Dalal, founder & CEO of oGoing. "Our new
iPhone and iPad app provides businesses and professionals a powerful social
media network to connect, promote, share, engage and grow!"

oGoing.com is USA's leading social network for business networking, social
media marketing and lead generation connecting members to tens of thousands of
potential customers.

Download the App Now


Read the whole press release



Business Social Network iPhone App by oGoing



Using Social Networking for Marketing Your Small Business

clock May 13, 2012 13:12 by author Ogoing Team

By now, you must be familiar with the many benefits of online social networking for small business marketing. But if this is your first time to venture into the world of social media marketing, here are some suggestions to effectively harness social networking sites to build your brand and promote your business.

  1. Use social networking sites to familiarize people with your area of expertise and create interest in your business. For example, if you are starting a software company, you can post videos on your Facebook wall offering tips and troubleshooting advice on commonly-encountered PC problems.
  2. Build relationships with your customers by maintaining conversations with them. One of the most essential social networking for business marketing techniques is engaging with your customers, and one of the ways you can do that is by using your Facebook wall or Twitter account to solicit feedback from them about your products or customer service, and then responding promptly and directly to any concerns that may be raised.
  3. Use social media to target a specific customer base. Sites such as Facebook, Google+ and LinkedIn allow you to create ads that are targeted to particular user groups, i.e. college students or business professionals, based on their profiles. You can use this social networking for small business strategy to boost sales by promoting your services to people who are genuinely interested in availing of them.
  4. Use social networking sites to run promotions that will not only get new customers to sample your products but also reward loyal customers by giving them discounts. For example, you can use your Facebook Fan page to offer printable coupons that can be redeemed for discounts or Tweet your followers about an upcoming sale.
  5. Use your Facebook and Google+ pages to make customers more connected to the company by posting greetings and company updates directly from you. Customers will appreciate hearing from you about what the company is doing to improve its products as well as the latest updates on its activities.

If you have not yet established a presence in a social networking site, why not start by signing up for an account with oGoing? oGoing is an easy-to-use social networking site that allows you to build a unique online profile for your small business, as well as establish links, not only with your customers but also with employees, colleagues and other oGoing community members. And if you already have a Facebook or Twitter account, you can easily incorporate your oGoing account into your overall social networking for business strategy since oGoing fully integrates with these sites. oGoing promotes your products and services for free, finds new customers and accelerates online sales. Get your business going on oGoing today! Join now



Small Business Social Media and Social Networking

clock April 28, 2012 14:14 by author Ogoing Team
Boost your small business on Ogoing small business social network
If you own, manage or promote your small business, have you joined a social network or two? What results have you seen from joining a social network for your business? Simply put, has it been worth your while? We are talking about social networks which are external for your small business.

There are many social networks to consider today of entrepreneurs! What network works best for your company? What criteria would you use, as you evaluate social networking that helps you boost your business?


Here are the top three reasons why you should get started on a social network or two for your business:


1. Get more prospects and customers
- Ask yourself, why your small business does any marketing at all? What is the primary reason for having a company website? Where do you find your prospects? How do you convert your prospects into real customers? A social network must ultimately result in driving more leads for your business. Although the lead funnel may not happen overnight, it must happen within weeks to months. There is a common misconception that when a business has more followers or fans, it will drive more sales. The quality of contacts matter the most! Your business may have thousands of followers, but very few may be interested in buying anything. How would you drive quality leads? Social Networking is not a get rich quick game. Rather, it takes time and patience to build a real following (unless you are an established brand or celebrity such as Coke or Lady Gaga). Be real on a social network! Share expert information and insights. Provide free stuff, discounts, coupons or loyalty points. Keep your readers intrigued with quality information. The more you stay true, the more prospects and customers you will garner, eventually!  

2. Increase customer loyalty
- This by far has been the biggest claim to fame for small business social networking. A social network brings you closer to your customers and gets them engaged. In some cases, your customers may get too close! On the one hand, your business can cleverly leverage social networks to provide better customer service, get proactive customer feedback, obtain recommendations, and even get customers to share great ideas. However, if you open yourself for customer service, get ready to hear an earful. Customers won't shy away from sharing their negative experiences over and over again publicly. Hear them out! Be a great listener. Apologize. And follow through by providing excellent customer service. Turn that negative customer experience into a positive one! An irate customer who gets great customer service can become a happy and loyal customer for life. Icing on the cake: Customers see that you care!

Now that your small business has opened this new social network channel for providing transparent customer service, stage two will include asking these customers for feedback on everything... for instance, a new marketing campaign and asking them to vote for the one they really like, or a new product feature or enhancement and hearing their thoughts. The loyal customers would be more than happy to share favorable recommendations and testimonials. The unhappy customers will likewise share negative views. Be ready for both! The goal for your local business is to get more positive reviews; at least four stars or better. Better the reviews and ratings, better the potential of attracting new prospects. Finally, receptive customers will likely share new ideas about your brand, current products, competition, and trends. Social Networks can act as great vehicles for increasing customer loyalty, and extracting maximum value from your customers.
 

3. Become The brand
- A social network is quite possibly the biggest brand equalizer. It sure is great to have the brand and following of a Nike or Starbucks; but, by the same token, a greater brand means even greater scrutiny. You are always under the microscope of corporate social responsibility, and what you think, say and do is analyzed 24/7 by the press, customers, competition and everyone at large. Say or do one bad thing, and your brand gets a huge hit! And in most cases, an irreparable one. On the other hand, if you are a small, niche brand, the social network can do wonders for your business! You can become the most relevant brand for your market by doing the things that matter most for your customers, partners, suppliers, and the community. How you become The Brand? By doing good business. By delivering quality service. By sharing profits. By helping good causes. By caring for your community. Each good action that you undertake adds to your brand value. These actions will transform your brand into the most powerful brand in the marketplace. It takes time to build that brand, and become the word-of-mouth brand that resonates with Kleenex, FedEx or WebEx. Sharing and Caring go hand in hand with Networking. Brand prominence can't happen without investing into planning, goal setting and executing, and staying the course. Hiccups will happen. However, if you follow the best practices of delighting your customers over and over again, you can establish a strong local brand presence, one that customers will remember and recommend.

What social network can do all of the above for your small business? LinkedIn is great for professionals, Twitter works for celebrities and big brands, Facebook is amazing for consumers and friends, Yelp is superb for reviews and retailers, Google Plus is great for getting that jump start, YouTube is tops for business videos and stories, Foursquare is great for checking in, Pinterest gives you an online pinboard, and the list goes on...


If you are a small business that wants it all, a great business profile, a place to promote your products and services, offer latest deals, find new customers, make new connections, and boost your brand, take a look at Ogoing.
Ogoing is the fastest growing social network for small business. Check out Ogoing today, and turbo charge your social media.


Social Media Marketing for Small Business

clock March 5, 2012 06:18 by author Ogoing Team

Social Media Marketing is an important aspect of running a business that should never be overlooked. A product should be hyped up in order for it to be visible to consumers and end users. Products in the market today that have benefited from outstanding marketing hypes usually tend to do better as opposed to products that have been released with little to no fanfare. For example, Apple and the new iPhone 4S and iPad 2 products that were announced in 2011. Both the iPhone 4S and the iPad 2 are upgrades from their predecessors, the iPhone 4 and the iPad respectively. Although in terms of look and feel, the difference between the two sets of devices is not revolutionary (except of course the cool white iPhone 4S and the white iPad 2), because of the marketing hype generated by Apple, Steve Jobs launch presentation of the iPad 2, and timely online marketing through blogs and review sites, when the iPhone 4S and iPad 2 were released, they were selling like hotcakes.

Apple is a huge company, and its marketing and hype generating machinery is a behemoth compared to what most small and medium sized businesses have. So how do small businesses compete against large corporations? The answer: Through Internet marketing and social media marketing. The growth of social media sites like Facebook, LinkedIn, YouTube and others has also leveled the playing field for small businesses. Social Networking for small business websites including Ogoing.com are capitalizing on this trend and have opened up a whole new platform for small businesses to succeed in this economy.

So why is social networking for small business or businesses important? And why should small businesses use social media marketing as a venue to market or promote their products or services. The scope and coverage of social media is far-reaching and it covers all demographics, in particular local markets. There is no shortage of people to market and promote a small business’ products to. And by the same token, there is no shortage of publicity and visibility for a product if it is featured on a relevant social network.

There have been a lot of good products that have gone the way of the dodo just because they weren’t marketed well. The competition nowadays isn’t about what features differentiate the product from others. Companies are now competing on ways to promote the product and to show off the product's strengths. Social networking for small business or business to business is important because it empowers small businesses to take a huge step forward in terms of marketing their products and services. Social networking for small business website including Ogoing.com is leading the charge in that area.



Interview with Sanjay Dalal, CEO of Ogoing : Young Entrepreneur

clock June 21, 2011 16:47 by author
Sanjay Dalal, June 2011What’s the definition of a serial entrepreneur? If you look it up in the dictionary you might just see a picture of Sanjay Dalal, the subject of today’s interview. Sanjay is the founder and CEO of Ogoing, a social network exclusively for businesses.

Prior to starting his current venture, Sanjay founded the India Business Network, a network dedicated to helping companies in India do business around the world. He also founded Bharat Market, an online shopping network for Indian made goods. On top of all that, Sanjay has a consulting services company, called InnovationMain.com, and he’s authored more than 350 articles on the state of innovation in business as well as an eBook on innovation that has been used by more than 650 corporations and organizations worldwide. Some of the companies that have implemented his recommendations are HP, Pepsi, Hallmark, Best Buy, UC Irvine, Nokia, and more.

With a plate as full as Sanjay’s, we were lucky to catch him long enough to answer a few interview questions, and the interview is below. Enjoy!

Complete Interview


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