10 Social Media Tips for Small Business by oGoing

Small Business Owners, SMB and Entrepreneurs are always juggling their time and resources managing, running and growing their business.  

Social Media Marketing requires extra time, resources and expertise... owners may end up spending 4 to 6 hours a week to manage their social media activities*. The benefits of effective social media are tangible... consistent online exposure, increased website traffic, sharing of knowledge, better lead generation, improved search ranking (SEO), direct customer feedback and service, and engagement with customers. Social media is not a one shot approach though, and it takes patience, persistence and passion to realize some of these benefits. 

oGoing founder & CEO Sanjay Dalal presents 10 Social Media Tips for Small Business:

1. Create a social media plan 

Many owners think social media means creating a new account and sharing couple of updates... Worse yet, they do the same thing on multiple social media channels and expect the same results. "If you build it, they will come!" Not quite. Social media is not a field of dreams on auto-pilot. When owners don't get any traction, they give up quickly thinking that social media doesn't work. The reality is that they did not establish a real plan. What were the reasons they started with social media? How does social media marketing align with the overall company or marketing mission? Social media is not an end all, be all for marketing. It has its place. Owners and executives need to create a strategic plan that includes a mission and vision, objectives and goals, execution, analysis and reporting.