By now, you must be familiar with the many benefits of online social networking for small business marketing. But if this is your first time to venture into the world of social media marketing, here are some suggestions to effectively harness social networking sites to build your brand and promote your business.
- Use social networking sites to familiarize people with your area of expertise and create interest in your business. For example, if you are starting a software company, you can post videos on your Facebook wall offering tips and troubleshooting advice on commonly-encountered PC problems.
- Build relationships with your customers by maintaining conversations with them. One of the most essential social networking for business marketing techniques is engaging with your customers, and one of the ways you can do that is by using your Facebook wall or Twitter account to solicit feedback from them about your products or customer service, and then responding promptly and directly to any concerns that may be raised.
- Use social media to target a specific customer base. Sites such as Facebook, Google+ and LinkedIn allow you to create ads that are targeted to particular user groups, i.e. college students or business professionals, based on their profiles. You can use this social networking for small business strategy to boost sales by promoting your services to people who are genuinely interested in availing of them.
- Use social networking sites to run promotions that will not only get new customers to sample your products but also reward loyal customers by giving them discounts. For example, you can use your Facebook Fan page to offer printable coupons that can be redeemed for discounts or Tweet your followers about an upcoming sale.
- Use your Facebook and Google+ pages to make customers more connected to the company by posting greetings and company updates directly from you. Customers will appreciate hearing from you about what the company is doing to improve its products as well as the latest updates on its activities.
If you have not yet established a presence in a social networking site, why not start by signing up for an account with oGoing? oGoing is an easy-to-use social networking site that allows you to build a unique online profile for your small business, as well as establish links, not only with your customers but also with employees, colleagues and other oGoing community members. And if you already have a Facebook or Twitter account, you can easily incorporate your oGoing account into your overall social networking for business strategy since oGoing fully integrates with these sites. oGoing promotes your products and services for free, finds new customers and accelerates online sales. Get your business going on oGoing today! Join now
a62e6b94-b01f-4b31-8277-c61cdaeaeffb|0|.0
If you own, manage or promote your small business, have you joined a social network or two? What results have you seen from joining a social network for your business? Simply put, has it been worth your while? We are talking about social networks which are external for your small business.
There are many social networks to consider today of entrepreneurs! What network works best for your company? What criteria would you use, as you evaluate social networking that helps you boost your business?
Here are the top three reasons why you should get started on a social network or two for your business:
1. Get more prospects and customers - Ask yourself, why your small business does any marketing at all? What is the primary reason for having a company website? Where do you find your prospects? How do you convert your prospects into real customers? A social network must ultimately result in driving more leads for your business. Although the lead funnel may not happen overnight, it must happen within weeks to months. There is a common misconception that when a business has more followers or fans, it will drive more sales. The quality of contacts matter the most! Your business may have thousands of followers, but very few may be interested in buying anything. How would you drive quality leads? Social Networking is not a get rich quick game. Rather, it takes time and patience to build a real following (unless you are an established brand or celebrity such as Coke or Lady Gaga). Be real on a social network! Share expert information and insights. Provide free stuff, discounts, coupons or loyalty points. Keep your readers intrigued with quality information. The more you stay true, the more prospects and customers you will garner, eventually!
2. Increase customer loyalty - This by far has been the biggest claim to fame for small business social networking. A social network brings you closer to your customers and gets them engaged. In some cases, your customers may get too close! On the one hand, your business can cleverly leverage social networks to provide better customer service, get proactive customer feedback, obtain recommendations, and even get customers to share great ideas. However, if you open yourself for customer service, get ready to hear an earful. Customers won't shy away from sharing their negative experiences over and over again publicly. Hear them out! Be a great listener. Apologize. And follow through by providing excellent customer service. Turn that negative customer experience into a positive one! An irate customer who gets great customer service can become a happy and loyal customer for life. Icing on the cake: Customers see that you care!
Now that your small business has opened this new social network channel for providing transparent customer service, stage two will include asking these customers for feedback on everything... for instance, a new marketing campaign and asking them to vote for the one they really like, or a new product feature or enhancement and hearing their thoughts. The loyal customers would be more than happy to share favorable recommendations and testimonials. The unhappy customers will likewise share negative views. Be ready for both! The goal for your local business is to get more positive reviews; at least four stars or better. Better the reviews and ratings, better the potential of attracting new prospects. Finally, receptive customers will likely share new ideas about your brand, current products, competition, and trends. Social Networks can act as great vehicles for increasing customer loyalty, and extracting maximum value from your customers.
3. Become The brand - A social network is quite possibly the biggest brand equalizer. It sure is great to have the brand and following of a Nike or Starbucks; but, by the same token, a greater brand means even greater scrutiny. You are always under the microscope of corporate social responsibility, and what you think, say and do is analyzed 24/7 by the press, customers, competition and everyone at large. Say or do one bad thing, and your brand gets a huge hit! And in most cases, an irreparable one. On the other hand, if you are a small, niche brand, the social network can do wonders for your business! You can become the most relevant brand for your market by doing the things that matter most for your customers, partners, suppliers, and the community. How you become The Brand? By doing good business. By delivering quality service. By sharing profits. By helping good causes. By caring for your community. Each good action that you undertake adds to your brand value. These actions will transform your brand into the most powerful brand in the marketplace. It takes time to build that brand, and become the word-of-mouth brand that resonates with Kleenex, FedEx or WebEx. Sharing and Caring go hand in hand with Networking. Brand prominence can't happen without investing into planning, goal setting and executing, and staying the course. Hiccups will happen. However, if you follow the best practices of delighting your customers over and over again, you can establish a strong local brand presence, one that customers will remember and recommend.
What social network can do all of the above for your small business? LinkedIn is great for professionals, Twitter works for celebrities and big brands, Facebook is amazing for consumers and friends, Yelp is superb for reviews and retailers, Google Plus is great for getting that jump start, YouTube is tops for business videos and stories, Foursquare is great for checking in, Pinterest gives you an online pinboard, and the list goes on...
If you are a small business that wants it all, a great business profile, a place to promote your products and services, offer latest deals, find new customers, make new connections, and boost your brand, take a look at Ogoing. Ogoing is the fastest growing social network for small business. Check out Ogoing today, and turbo charge your social media.
452b5265-10d7-410a-ad20-f679786cd85a|0|.0
What Is Small Business Social Media Marketing and How Can It Help My Company?
Small business social media marketing has emerged in recent years as a popular way for independent businesses to promote themselves without the need to spend a lot of money. Unlike traditional marketing methods, social media marketing is less about selling and more about building relationships with customers so that they’ll be more willing to deal with you. These relationships are particularly important for small businesses since winning the trust of leads is vital to converting them to customers.
Key other benefits of small business social media marketing include:
- Lower marketing costs compared with traditional marketing and promotion methods.
- Using social media marketing is more likely to deliver qualified leads to small businesses by creating a community with their customers.
- Small business owners can enjoy results from social media marketing with minimal time commitment. Studies have shown that entrepreneurs who commit a minimum of six hours a week to their social media marketing can already see a measurable increase of traffic to their business site.
What are some of the most popular social media sites used in small business social media marketing?
- Facebook. With some 150 million members in the US, creating a Facebook page is not only a great way to tell your customers about your business, but also develop connections with them. In particular, many small businesses have made effective use of the Facebook Wall to leave notices, videos and other content for their fans, as well as allowing customers to post their own content.
- Twitter. While more popularly associated with celebrities and politicians tweeting the latest updates about their activities and their personal lives, many businesses have also used the microblogging site to introduce new products and services as well as telling customers about upcoming promotions, events and sales.
- Company blogs. Although blogs may seem old-fashioned compared with newer social media sites, they continue to be an effective way for companies to deliver information to their customers. Just as importantly, blogs also allow customers to participate in the conversation by posting in the comments section of blog posts.
-
Emerging social media services including Google+, Pinterest, Foursquare, Instagram, Yelp and many more. Google+ is poised to make the most significant impact since it is being integrated with Google search and key Google services such as Google Places. Google+ now has over 100 million users.
One small business social media site you should be aware of, however, is oGoing, an exclusive small business social network. Although a relative newcomer in the social media field, oGoing has already made quite an impact among small businesses looking to connect locally with their customers. And oGoing is deeply integrated with Facebook and Twitter, allowing you to use all three social media sites together as part of an integrated social media marketing strategy. Apart from connecting with existing clients, oGoing is also a great way to find new customers. Check out the fastest growing social network for small business today: Join Now
ab7b7c98-bfcc-4343-8f90-6911b2253cae|0|.0
Ogoing is an exclusive social network for small business! Ogoing Founder & CEO Sanjay Dalal created Ogoing to provide small businesses the easiest and best platform to connect, share, network and promote their products and services using cutting-edge social media. Dalal's vision is to help over one million small businesses through Ogoing within the next three years.
Ogoing is indeed a Small Business Social Network with Big Vision and Mission!
How will Ogoing achieve this huge milestone?
1. By providing small businesses, entrepreneurs, startups, business owners and SMBs the best and easiest to use social networking service. Our goal is to make Ogoing extremely simple to use, and yet provide key features and functionality that make business sense.
2. By asking all businesses who join to refer and share their Ogoing profile with their business contacts! Have you shared Ogoing with your contacts? Founder Sanjay Dalal's profile can be found here: http://ogoing.com/sanjaydalal
3. By taking some calculated risks. Ogoing will try many new marketing programs and campaigns to drive small businesses to join, connect and use Ogoing. Some programs are already running. Some are being thought out at this moment! Have great ideas?
4. By expanding our team. So far, Ogoing has operated with a very nimble team because Sanjay Dalal has been bootstrapping the company with his own money. It is now time to grow, and get a real team going!! Want to join?
5. By some divine luck and support from angels, investors or partners. Ogoing believes in good karma! If our karma is good, hopefully some partners or angels will help Ogoing grow. Want to help?
Get Your Small Business Going On Ogoing Today!! Go BIG with Ogoing, and Grow with cutting-edge social media. Join Now
9ad76b91-1cd3-478f-9191-17dd17b4672b|0|.0
Social Media Marketing is an important aspect of running a business that should never be overlooked. A product should be hyped up in order for it to be visible to consumers and end users. Products in the market today that have benefited from outstanding marketing hypes usually tend to do better as opposed to products that have been released with little to no fanfare. For example, Apple and the new iPhone 4S and iPad 2 products that were announced in 2011. Both the iPhone 4S and the iPad 2 are upgrades from their predecessors, the iPhone 4 and the iPad respectively. Although in terms of look and feel, the difference between the two sets of devices is not revolutionary (except of course the cool white iPhone 4S and the white iPad 2), because of the marketing hype generated by Apple, Steve Jobs launch presentation of the iPad 2, and timely online marketing through blogs and review sites, when the iPhone 4S and iPad 2 were released, they were selling like hotcakes.
Apple is a huge company, and its marketing and hype generating machinery is a behemoth compared to what most small and medium sized businesses have. So how do small businesses compete against large corporations? The answer: Through Internet marketing and social media marketing. The growth of social media sites like Facebook, LinkedIn, YouTube and others has also leveled the playing field for small businesses. Social Networking for small business websites including Ogoing.com are capitalizing on this trend and have opened up a whole new platform for small businesses to succeed in this economy.
So why is social networking for small business or businesses important? And why should small businesses use social media marketing as a venue to market or promote their products or services. The scope and coverage of social media is far-reaching and it covers all demographics, in particular local markets. There is no shortage of people to market and promote a small business’ products to. And by the same token, there is no shortage of publicity and visibility for a product if it is featured on a relevant social network.
There have been a lot of good products that have gone the way of the dodo just because they weren’t marketed well. The competition nowadays isn’t about what features differentiate the product from others. Companies are now competing on ways to promote the product and to show off the product's strengths. Social networking for small business or business to business is important because it empowers small businesses to take a huge step forward in terms of marketing their products and services. Social networking for small business website including Ogoing.com is leading the charge in that area.
c2d90e08-5d3c-4495-b5fa-fbca64201af4|0|.0
Ogoing is exhibiting at the Orange County Largest Mixer!
Visit us at the Social Lounge,
Sign up for Ogoing, and
Attend our Social Media Bootcamp for half price!
Have you joined Ogoing yet, and begun promoting your business?
Ogoing small business community has grown to over 2,500 local businesses.
It takes less than five minutes to get started and boost your business!
Just go here to join the fastest growing small business social network:
JOIN OGOING
Sincere regards,
Sanjay Dalal
CEO / Founder Ogoing
Connect: http://ogoing.com/sanjaydalal
6b6e81ec-1281-4d05-9127-9b66c89989b5|0|.0
Ogoing invites you to Social Media Marketing boot camp workshop for small businesses, entrepreneurs, startups, owners and SMB on Feb 16 in Orange County.
Ogoing will help you become a social media expert, and share tools and best practices that will help accelerate your sales and boost your business. Ogoing is an exclusive small business social network that helps small businesses efficiently expand their local customer contacts through an easy to use social networking platform. Ogoing has trained over 100 Southern California businesses through the social media bootcamp. 
fa6ac125-780e-495b-a4eb-cd6d1a1ff1e3|0|.0
Ogoing is pleased to announce the most innovative Social Media Marketing Small Business solution that will have an immediate impact on your business topline - Growth in Sales!
Ogoing Social Media Marketing Solution:
- Planning - Social Media Strategic Marketing Plan and Campaign to jump start your Sales! Now!
- Profiles - Setup of your business profiles on the big social networks such as Facebook, Twitter, LinkedIn, YouTube, Google+ and more...
- Community - Creation of Exclusive, Private business community to build relationships and grow your loyal customer base.
- Branding - Complete Branding & Design of your business profiles, making your online business brand customer-friendly, and ready for business.
- Promotions - Daily, Bi-Weekly or Weekly social media promotions and online marketing of your business products, services, launches, events, news, coupons, discounts & latest offers.
- Leads - Generation & Management of new leads, fans, followers, prospects and customers from the combined Social Media Strategic Marketing Plan and Campaign Execution.
- Reputation - Tracking, Management and Analysis of what's happening with your business brand, what people are saying about your products, services & business, and observed trends.
- Analysis - Extensive Reports & Analysis of the Social Media Marketing plan, campaign activities, what's working, branding trends, campaign changes and optimized solutions.
- Support - Complete Training and Support to plan, launch and execute your combined Social Media Marketing and Social Networking campaigns.
- Profits - ROI analysis of growth in business, sales and profits owing to the strategic Social Media Marketing Solution.
The Ogoing SMB Social Media Marketing Solution is Guaranteed to Boost your Business! Now!
"Our clients have seen their sales accelerate north of 20% in less than six months!"
Contact us to get started!
9831f736-c7e7-4f17-999e-7933bf28ad00|0|.0
Ogoing presents Social Media Bootcamp
What? Ogoing launches Social Media Marketing Boot camp for small businesses, entrepreneurs, startups, owners and SMBs. Ogoing will help you become a social media expert, and share tools and best practices that will help accelerate your sales. Ogoing is an exclusive small business social network that helps small businesses efficiently expand their local customer contacts through an easy to use online business networking platform. There is no cost to attend this Bootcamp.
Why? While the social media market is exploding, with major sites including Facebook, Twitter, LinkedIn, Foursquare, YouTube, Yelp, Reddit, Blogger, Wordpress and hundreds more, Ogoing vies to remain focused on utilizing key tools that small businesses need in order to grow their social media presence. Emerging businesses and startups do not always have the time and money to get their brand out there; however, Ogoing creates relationships between businesses in an affordable manner. Think of Ogoing as the business matchmaker.
Key Benefits why YOU should attend this boot camp:
- Learn the importance of social media today in building your social presence
- Create leverage to promote your brand, products and services, news and events
- Connect with local relevant businesses on Ogoing, and expand your social network
- Jumpstart your sales using the latest social media tools and best practices
- Manage, defend and grow your social media reputation to your advantage
When? Thursday Sep 15, 11:30 am to 1:30 pm.
Where?
Irvine Incubation Center
111 Academy Way, Suite 100
Irvine, CA 92617
REGISTER HERE
5d1baae0-2b02-4bd3-a6c0-ad04d926323f|0|.0
Social Media Power Boost Service for Small Business
Power Boost Your Web Site Now!
* Increase your website rank on Google and major search engines
* Grow the number of high quality visitors to your website
* Add the number of websites that reference your website
* Get more quality leads and prospects for your business
* Improve your social media ranking and engagement
What's included in the Social Media Power Package:
- Web Site Keyword Research
- 1200 Unique Social Bookmarking
- 4000 Directory Submissions
- 200 Press Release Submissions
- 300 Article Marketing
- DMOZ Submission
- 1 Squidoo Lens
1. Keyword Research
Organic traffic from search engines such as google and yahoo are extremely valuable because they represent highly targeted traffic looking to buy your products. Getting the keyword targeting right is extremely important for getting part of this traffic and we're here to help you do just that!
"I just wanted to let you know. Since we changed the title, description and keyword on our front page and google reindexed it, we jumped from 25 to 6. The highest we rated to date." - Bryan Kennedy
2. Social Bookmarking
Social bookmarking is one of the fastest acting SEO options currently available. We submit your website to social bookmarking sites such as digg, delicious, etc., helping you spread the word about your content. You'll normally get some traffic right off the bat from people interested in your site (and a lot more if your site becomes popular on social networks). Within a week, most of these links will already start to have some effect on your rankings and within a month, very clear results can be seen from our social bookmarking service.
"My traffic has been off the charts with your service. Feel free to quote. Thanks!" - Marcus Bradley
"This page was #10 5 days ago and is now #4 on Google. Great work. Thank you!" - Allen
3. Manual Directory Submission
Directory Submission has been one of the most tried and true ways of getting your website/business out there. It involves submitting your website to yellow page like sites so that users browsing those sites can find you when they look at a certain category. This method has been worked very well for our clients and has been recommended by Google itself until recently.
Our staff takes great care in making sure your submission details are formatted to have maximum acceptance rate. We also make sure to submit to the correct categories so that your website gets the attention it deserves from the editors.
Every order comes with a report of the list of directories we submitted to, the time it was submitted, and the category we picked for that directory. We will open a new gmail account so that you don't get spammed and also click on all the confirmation links for the directories.
4. Press Release Distribution
Press Release Distribution is a great way of gaining exposure for your website as well as getting a high quality source of backlinks.
We will write a press release for you which you can review or you can use your own press release. It will then be submitted to various press release distributions websites which will syndicate your release to hundreds or thousands of places online.
Every order comes with a report of the press release websites we submitted you to as well as the pagerank of those websites.
5. Article Marketing
Article Marketing / Article Submissions has become one of the most popular ways of promoting your website. It is very whitehat, in that both you and the reader of your article benefits. Your reader gets to read informative and useful content, the website hosting the article gets a share of the revenue, and you get targeted traffic as well as some links to your website. It's win-win!
We make sure to research the subject area thoroughly before writing the articles, making sure the content is as informative and useful to the reader as possible. Additionally, we try our best to target the content to your keywords, so that not only are the links from the article more relevant, the article itself might gain some rankings and drive some targeted traffic to your website. Some of the articles we have written and submitted to ezinearticles.com drives over 100 visitors/day to our website!
"Just so you know, I already picked up a SEO sale within 48 hours of the article distribution your service did. This was a international sale that I would have never gotten exposure to. The ROI on your service so far is far better then any other service on the market." - David A. McDougal
6. Squidoo Lens / Hub Creation
Squidoo and Hubpages can be a great way of boosting your website. Both of these websites are PR8, so having a backlink from them (even on a subpage) is of immense benefit to your website. Not only will we create a professional, well researched lens/hub in your area, we will also promote it for you so that it gets the best exposure.
Every order comes with the link to your hub or lens, plus a report of how we have promoted it for you.
7. DMOZ Submission
We will help you submit your website to DMOZ in the correct category and with well written description. We will do our best to make sure your submission is correct and compliant with guidelines.
Why partner with Ogoing?
SEO Experts
Ogoing has partnered with a team of USA based Cornell engineers who build, maintain, and more importantly – promote, a portfolio of hundreds of websites in various niches and markets. We use our own SEO link building services to promote our sites. We test and monitor each service to make sure that it produces unparalleled ROI for you and for us.
US Based Timely Support
If you ever have a question about your order – just leave us a message or send us an email. Our friendly staff will get back to you within hours. Our customer service staff are American and own websites themselves – so we understand your needs.
Real-Time Tracking
Ever feel antsy if your SEO work is being done? Our team keeps you updated every step of the way:
>> Order Received >> Begin Processing >> Seeking Feedback >> Report Ready & Order Completed
Currently, most orders begin processing within 18 hours and complete within 3-4 days. We are diligently promoting your site 24/7 and are always striving to improve.
Results & Testimonials
At the end of the day, it’s the results that matter. Check out what our customers have to say and try our services for yourself.
— “My website is now #9 out of 5 million for one of the most competitive keywords online. THANK YOU!!”
— “The ROI on your service so far is better than any other service on the market.”
Are you ready to order your Ogoing Power Boost? Contact us here!
a354a1bd-cffe-4790-a55d-7766815803bf|0|.0